As a leading supplier of specialty papers, films and laminations, Flexlink wanted to bolster their digital presence with more product-focused content like landing pages, blog posts and white papers to increase traffic to their website. Site traffic is now up 100% since signing on with Sanctuary.
SERVICES: Google Ads, content marketing, reporting and analysis
Steadily increasing budget, rapidly increasing traffic and results.
Increasing Organic and Paid Website Traffic
Our goal with Flexlink at the start was to increase website traffic and conversions. We took a double-edged approach to increasing traffic, both organic and paid. Paid Google Ads help us capture searches specifically for specialty papers, films and laminations and direct them back to the website. Our content marketing strategy focuses around new product line development and launch, and has helped increase organic traffic by 29% just in the last year of our partnership.
Results Overview:
- Site Traffic Up 100% in the period since signing (doubled)
- Organic Traffic Up 29% YOY
- Goals Up 108% YOY
- Google Ads have accounted for 28.13% of their traffic, 2nd behind Direct
Tactics we employed:
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With this strategic approach and true partnership, we increased website traffic by 100%.