Flexlink Ongoing Digital Marketing

Flexlink, LLC approached us to help them improve their digital presence, create more product-specific content, and ultimately increase traffic and conversions on their website.

As a leading supplier of specialty papers, films and laminations, Flexlink wanted to bolster their digital presence with more product-focused content like landing pages, blog posts and white papers to increase traffic to their website. Site traffic is now up 100% since signing on with Sanctuary.

SERVICES: Google Ads, content marketing, reporting and analysis

Steadily increasing budget, rapidly increasing traffic and results.


Increasing Organic and Paid Website Traffic

Our goal with Flexlink at the start was to increase website traffic and conversions. We took a double-edged approach to increasing traffic, both organic and paid. Paid Google Ads help us capture searches specifically for specialty papers, films and laminations and direct them back to the website. Our content marketing strategy focuses around new product line development and launch, and has helped increase organic traffic by 29% just in the last year of our partnership.

Results Overview:

  • Site Traffic Up 100% in the period since signing (doubled)
  • Organic Traffic Up 29% YOY
  • Goals Up 108% YOY
  • Google Ads have accounted for 28.13% of their traffic, 2nd behind Direct
Flexlink-SEO-Google Ads

Tactics we employed:

  • Google Ads have made a big impact, driving nearly 30% of the traffic.
  • The creation of new product landing pages, blog posts and white papers have helped increase organic traffic considerably.
    • Landing pages and blog posts are SEO-rich pieces of content that give users more specific product information.
    • White papers are gated, so we are able to track downloads as a goal completion. This has helped goals increase by 108% YOY.

With this strategic approach and true partnership, we increased website traffic by 100%.