Scott Sheldon Digital Marketing Case Study | Sanctuary

Scott Sheldon Website

We helped Scott Sheldon navigate a change in their core business services, pivoting to promote their Kinaxis software offerings as a Certified Kinaxis Implementation Partner and Value-Added Reseller (VAR).

Scott Sheldon delivers value across the entire supply chain as a Certified Kinaxis Implementation Partner and Value-Added Reseller (VAR). The owner came to us at a turning point of significant growth across the company. His opportunities with Kinaxis were exploding and he wanted to update his website to reflect the company’s new status as Kinaxis Value-Added Reseller Partner of the Year.

SERVICES: New website strategy and production, HubSpot lead management, SEO, GA4 tracking setup and reporting, ongoing digital marketing strategy

Web sessions were up 88% in the first two weeks after the new website launched.

Why Scott Sheldon

A Complete Digital Transformation

When Scott Sheldon came to us, their website was outdated and hard to navigate. Although it had valuable information, it was built on an old platform that would soon no longer be supported. Additionally, Google Analytics tracking was not set up correctly on their old site, so they were unable to get a clear picture of their key performance indicators (KPIs).

Just as Scott Sheldon partners with companies to digitally transform their supply chains, we partnered with Scott Sheldon to help them undergo their own complete digital sales and marketing transformation. We started by updating their website with a fresh design and rich content to promote their Kinaxis offerings. We also set them up in HubSpot for advanced lead management so they could move away from using spreadsheets and email chains. We continue to support the business in this prime period of growth with ongoing strategic consulting, content creation, social media management, Google Ads management and more.

Tactics we employed:

  • Producing a clean, mobile-responsive website with an emphasis on user experience and rich Kinaxis content
  • HubSpot lead management setup
  • Google Analytics tracking setup, monitoring and reporting
  • Google Ads setup and campaign management
  • Ongoing content creation and SEO

With this strategic approach and true partnership, we: Increased website sessions by 88% in the first two weeks post-launch.