Articles
PPC targeting and segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…

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Turn a landing page into a pillar page

How to Turn an Existing Landing Page into a Pillar Page

When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…

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Email subject lines

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

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Website Success Accessibility Best Practices

Website Accessibility Best Practices

It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…

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Why track with Google Analytics?

Why Track Goals with Google Analytics?

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

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Establishing your company's purpose

Establishing Your Company’s Purpose and Business Goals

It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…

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Setting up new social media profiles

Tips for Setting Up New Business Social Profiles

Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…

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Optimize products for SEO

How to Optimize E-Commerce Products for SEO

When you think about SEO, you probably first think about the content that you create for your website. Typically, this is the heart of SEO—things…

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Data-driven PPC and Automation

Create Data-Driven PPC Campaigns with Automation

One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years…

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WP plugins for small businesses

​​Five Most Useful WordPress Plugins for Small Businesses

Plugins are a huge part of what makes WordPress such a wildly popular website platform. Rather than having to custom build any new feature you…

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Conversions and lead advice

How to Increase Conversions and Leads on a Landing Page

To a certain extent, the success or failure of your business ventures online will depend largely on how well your landing pages perform. A great…

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Social media as a shopping platform

Using Social Media as a Shopping Platform

The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…

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Customer Journey Mapping

Customer Journey Mapping for a More Customized Experience

In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face…

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woocommerce

10+ reasons why Woo Commerce is a great choice for an e-commerce store

WooCommerce is owned by Automattic, the company that created WordPress. WooCommerce is supported by a passionate community of partners, developers, and business leaders that aim…

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Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…