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Get started with Google Ads

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

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customer service software

Customer Service Software Options for Your Website

Providing customer service is one of the core functions of a business. For a business that operates a brick-and-mortar location, that customer service often happens…

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Sustainable marketing social media

What is Sustainable Marketing and How Can You Leverage Social Media?

It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…

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Puzzle pieces

How to Create a Digital Marketing Strategy

At first glance, digital marketing can look and feel like an overwhelming task. With so many options out there, and so much fierce competition, it’s…

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Competitor Keyword Analysis

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you’ll surely…

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Creating new goals in Google analytics

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

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Google Ads Extensions

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

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Email marketing for product launch

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

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Advertising PPC Audits

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

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Best time to send an email

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

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3 habits of successful businesses

Three Habits of Successful Businesses Who Reach Their Goals

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

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Website speed and rankings

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

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Short form video content

Short-Form Video Content Creation Ideas

It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…

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Website success landing page conversion rates

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

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Nuturing with email

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…