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An Intro to Customer Success Metrics
If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…
Nurturing Customers Throughout the Buyer’s Journey
At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're just beginning to explore…
The Four Principles of Inbound: Standardize, Personalize, Optimize, Empathize
A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you…
From Keywords to Topics: Shifting your SEO Focus
The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…
Understanding Where Your Prospect is at in the Buyer’s Journey
Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…
Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising
Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…
Which is More Important: Paid or Organic Efforts?
The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…
Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet
It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…
E-Commerce – What to consider when you’re getting started
I was recently hanging out with my dad and we started talking about a trip that he took with my mother to pick up baking…
Managed WordPress Hosting vs. Shared Hosting
Every website needs a host to deliver it to the internet at large. While it’s technically possible to host your own site on your own…
Here’s Why a Post-Sale Check-In with Customers is a Must
In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……
How to Pivot from Low Open and Click-Through Rates on Emails
Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…
Building a Social Community with Hashtags
The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…
Facebook Ads Targeting: Finding Your Ideal Audiences
For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…
The Ins (and Not Outs) of Inbound Marketing
Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…
