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Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App
The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
How to Create a Blog Content Calendar
Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time…
An Introduction to Inbound content marketing
Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…
Navigating Website Spam and Fake Form Fills
It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…
How Privacy is Impacting Direct Traffic
In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…
How to Build a Business That Survives and Thrives
Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…
How to Navigate Customer Service on Social Media
It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…
How to Run a Content Audit and What to Take Away From It
Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…
A Guide to Google Ads Types and How to Use Them
The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…
Importance of a Sitemap for Better Ranking and Higher Traffic
In the never-ending quest for greater search traffic, you might find yourself looking for every little advantage you can find over the competition. Those in…
How to Get Started with SMS Marketing
As a marketer, your primary objective is to put the right message in front of the right people at the right time. If you can…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Winning with Conversion Value: A Guide for Non-Ecommerce Businesses
In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…
