Articles

What you need to know – December 2, 2024 Update

Hello everyone. Happy Monday! We hope you had a great Thanksgiving full of food, family and football! Welcome back to our lovingly curated list of…

Save Time and Increase Revenue by Repurposing Your Content

When you have a limited marketing team, budget, and resources, you need to think creatively about how to get the most value from your efforts.…

Your Guide to Email Lead Nurturing: Converting Leads into Customers

Why Multi-Touch Campaigns Matter Internet and smartphone users are constantly bombarded with new information, which means getting them to engage—and eventually buy—can be a challenge.…

Data-Driven Marketing: How Analytics Can Propel Your Business Growth

In a data-rich world, successful marketing goes beyond intuition; it’s driven by insights into customer behaviors, preferences, and trends. Data-driven marketing allows businesses to create…

Understanding Digital Marketing Reports: A Key to Success

At Sanctuary, we’re partners in marketing and leaders in growth — growth we measure through numbers. We use data to clearly show the impact of…

What you need to know – November 11, 2024 Update

Hello everyone. Happy Monday and Happy Veterans Day! Welcome to our lovingly curated list of the best digital marketing and business news and advice. These…

TikTok’s New Search Ads with Keyword Targeting – What you need to know

In the social media world, every platform’s upgrade can feel like it’s changing the rules of the game. TikTok, the short-video behemoth that targets Gen-Z…

What you need to know – October 28, 2024 Update

Hello everyone. Welcome to our lovingly curated list of the best digital marketing and business news. These are the key stories that we think you…

What Makes an Effective Website Navigation?

What Makes an Effective Website Navigation? A website without a reliable and easy to use navigation is doomed for failure. According to Contentsquare’s 2021 Digital…

Understanding and Implementing Schema Markup

Schema markup has become a powerful tool for enhancing online visibility and improving website user experience. By understanding and correctly implementing schema markup, you can…

What Google’s Antitrust Case Means to Small Business Advertisers

In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…

How Social Media Influencers Can Help You Build Trust and Expand Your Reach

Parasocial relationships have become more prevalent and more important in the past four years than ever before. A parasocial relationship can be described as a…

Lead Generation Content Ideas to Drive High-Quality Leads

A well-thought-out lead generation strategy can be the difference between an empty sales pipeline and a thriving one. But capturing leads effectively requires more than…

A/B Testing Emails and How to Interpret Results

A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…

Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?

We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…