W3 Financial Group is a full-service accounting and wealth management firm. They initially had different names for the company's two divisions (W3 Global Accounting and W3 Wealth Management with separate websites to match. Once they decided to connect the two divisions under the umbrella of W3 Financial Group, they wanted their website to reflect that new holistic direction to current and prospective clients. They turned to Sanctuary for all new website content, design and development that would modernize their online presence and make it easier for clients to engage with them via various online tools and resources.
SERVICES: Website strategy, website copywriting, website design, website development
We helped strengthen W3 Financial Group’s brand identity through its online presence and set the scene for stronger conversions and customer engagement.
Website copywriting, design and development
When W3 Financial Group came to us, their separate websites for the two divisions of the company lacked cohesion, strong brand identity and opportunities for lead generation.
Some of the key tactics that we employed on this website to drive lead generation included the development of SEO-rich FAQ content with proper schema implementation on the backend, the content creation, design and development of an online accounting assessment, and the implementation of on-site forms to make it easy for prospective customers to submit their information and reach out for more information.
Additionally, our strategist, copywriter and designer collaborated to come up with ways to cross-promote staff and resources throughout the site. For example, the accounting page includes a callout to meet W3’s accountants and links to the staff page. It also has a callout that promotes services from the company's other division, wealth management.
“Working with Sanctuary on our new website project was an exceptional experience from start to finish. From the initial consultation to the final launch, the team demonstrated a high level of professionalism, expertise, and dedication to our vision. Thanks to Sanctuary’s expertise and collaborative approach, we now have a stunning website that accurately represents our brand and effectively communicates our message to our audience. We highly recommend Sanctuary Marketing Group to any organization seeking a reliable partner for their digital marketing needs.”
Kelly Galambos,
Marketing Coordinator at W3 Financial Group
Tactics driving results:
- Overarching website strategy and project management
- Attention to user experience (UX)
- Modern, mobile-first design
- FAQ page content creation and development
- Online assessment content creation and development
- Implementation of web forms for lead generation
GA4 setup for accurate event tracking
launched a new website that accurately reflects who W3 Financial Group is and offers opportunities for customer conversion.