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Business Growth and Digital Marketing News & Tips 7-14-24

Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.  Data segmentation is crucial for…

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Business Growth and Digital Marketing News & Tips 6-28-24

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or…

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Business Growth and Digital Marketing News & Tips 6-14-24

It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…

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Business Growth and Digital Marketing News & Tips 5-28-24

Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Nurturing…

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Google Ads To Automatically Pause Low-Activity Keywords

Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus

Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…

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Business Growth and Digital Marketing News & Tips 5-14-24

Calculating return on investment (ROI) allows marketers to evaluate the success of their campaigns and determine which initiatives deliver the highest returns. However, accurately measuring…

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Business Growth and Digital Marketing News & Tips 4-28-24

Whether it’s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action…

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Business Growth and Digital Marketing News & Tips 4-14-24

Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…

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Business Growth and Digital Marketing News & Tips 3-28-24

With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics.  These metrics, which often utilize eye-tracking data,…

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Business Growth and Digital Marketing News & Tips 3-14-24

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been…

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Business Growth and Digital Marketing News & Tips 2-28-24

Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing.…

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Business Growth and Digital Marketing News & Tips 2-18-24

With the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for website design…

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Business Growth and Digital Marketing News & Tips 1-28-24

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

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Business Growth and Digital Marketing News & Tips 1-14-24

With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…

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Business Growth and Digital Marketing News & Tips 12-17-23

As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to…