Our Digital Marketing Discovery Process | Sanctuary

Our Discovery Process

Maximize lead generation with a custom 12-month digital marketing plan.

results

We create digital marketing strategies that get results.

Want to dive into digital marketing but not sure where to start? Or maybe you’re unhappy with the results from your current digital marketing plan? At Sanctuary, we focus on strategies that get results and help you grow your business. We’re leaders in marketing, and partners in growth.

Let us know you're interested in a discovery.

*Note: The Discovery process is not complimentary. Please contact us for pricing.

Primary output of the Discovery Process:

A 12-month digital marketing strategy at three budget levels:

Fundamental

Competitive

Aggressive

Educated by the following research studies, custom to your company:

technical seo

Technical SEO Site Audit

Explore the development and content-related issues on your website. This includes things like site speed issues, broken links, missing meta titles and descriptions and more.

keyphrase

Keyphrase Research

Explore popular search terms that relate to your products and services to understand how people are searching for and finding companies like yours.

GA review

Google Analytics Review

Dig into the goals you are currently tracking on your website to understand how your site is performing and what channels your traffic is funneling through.

design audit

Design Audit

Explore your company’s current branding, including your logo, colors, and design schemes, and then identify opportunities for design optimization on your site.

competitor

Competitor Review

Uncover your direct competitors and find out what your industry’s biggest players are implementing as part of their digital marketing plans.

social audit

Social Media Audit

See what your competitors are doing on social media, what kind of paid ads they are running, how much engagement they get and more.

ppc

PPC Audit

Uncover what your competitors are doing with pay-per-click advertising and present a PPC forecast to determine what you should be spending.

content

Content Strategy

Explore content marketing opportunities that can help you reach your business goals, including landing page creation, ongoing blog strategy and more.

local

Local Listing Review

Review listings across all databases and digital platforms and report discrepancies. The best way to build brand reputation is by maintaining consistent listings.

Discovery

Discovery:

To see what's working in your industry

Before we can put together a digital marketing strategy for you, our team takes time to do extensive research and assessment of your current initiatives, your website and what others are doing in your industry. This helps us form a clear picture of how we can make our partnership successful for you based on your unique goals and key performance indicators (KPIs).

We perform a site audit, keyphrase research, technology and development research, Google Analytics deep dive, competitor analysis and more and then reach a consensus as a team on how to move forward.

Planning

Planning:

To deliver on your KPIs (Key Performance Indicators)

Once our Discovery phase is complete, our strategy, content, design and development specialists collaborate to come up with a plan to successfully execute our recommendations and move the mark for your business.

We'll present our research and findings to you in an in-person or virtual meeting. We’ll also present our recommendations for your new digital marketing strategy, structured into three plan levels at varying price points: Fundamental, Competitive and Aggressive.

Meet Your Discovery Team

Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.

Lauren-main

Lauren

Director of Strategy

Kathleen-Moore-Square-1

Kathleen

Digital Marketing Strategist

griffey-square

Griffey

Digital Marketing Strategist

Matt Markiewicz

Matt

Design Manager

Morgan-main

Morgan

Content Manager

Kate-main

Kate

PPC Manager

David-headshot-2

David

Social Media Manager

Julie-Mamula-Square-FINAL

Julie

Digital Marketing Manager

Emily-main

Emily

Digital Specialist