Our Approach

Every successful digital marketing plan starts with Discovery. We don’t just give you a price tag. We execute and provide detailed research that we use to inform your digital marketing strategy. Choose the depth of research that fits your business: Focused Discovery or Comprehensive Discovery. Either way, you leave with a 12-month plan built around your goals.

Options

Choose Your Discovery

The same 12-month plan, backed by the right depth of research for your business.

Summary: A core set of research studies, selected by our strategy team for your goals.

Best for: Businesses with a clear offer and goals, a simpler marketing footprint, or a need to start executing sooner.

What you get: Research selected for your needs. A 12-month plan at three investment levels.

Timeline: Approximately 2 to 3 weeks

Summary: Our full research suite for a complete view of your market, audience, and opportunities.

Best for: Businesses with multiple services, locations, or audiences, larger budgets, e-commerce or major website changes, or competitive markets.

What you get: Our full suite of research studies. A 12-month plan at three investment levels.

Timeline: Approximately 4 to 6 weeks

Not sure which fits? We’ll recommend the right option on a short call.

Why Discovery Matters

Custom Digital Marketing Plan Backed by Research & Data

Discovery is the foundation of everything we do. Before we recommend tactics, platforms, or budgets, we take the time to deeply understand your business, your audience, and your competitive landscape.

This phase combines research, analysis, and insight gathering across marketing, sales, and service. We uncover what’s working, what’s holding you back, and where the greatest opportunities for growth exist.

Discovery solves the problems that stall growth:

Unclear or misaligned goals

Disconnected marketing efforts

Wasted spend on underperforming tactics

Websites that attract traffic but fail to convert

Lack of confidence in where to invest next

This is not surface-level analysis. Every insight is data-informed, customized to your organization, and tied directly to measurable business outcomes. Discovery gives you confidence in the decisions that follow.

What You Get

The Research Behind Your Plan

To build a custom digital marketing plan that makes sense for your business and goals, we complete detailed research to inform your inbound strategy. Comprehensive Discovery includes our full suite of research studies. Focused Discovery includes a core set of studies selected by our strategy team based on your goals and needs. Our research draws from:

AI Visibility Audit
Competitor Review
Key Phrase Research (KPR)
Technical Site Audit
Content Audit
Design Audit
Google Analytics Review

Content Strategy Recommendations
Pay-Per-Click Audit & Opportunities
Advertising Forecasting
Conversion & Lead Generation Analysis
Psychographic Research
Social Media Audit & Recommendations

How It Works

Focused Discovery: Research Aimed Where it Matters Most for Your Business

1.

Talk with Our Team:

We learn about your goals, your challenges, and where you want to grow.

2.

We Select Your Research:

Our strategy team recommends the studies that fit your needs before work begins.

3.

Research, Then Plan:

We complete the research and deliver a 12-month plan at three investment levels.

Outputs & Deliverables

A Strategic Roadmap to Meet Your Goals

You receive a 12-month digital marketing strategy designed to align your marketing, sales, and service efforts around shared growth goals. Both Focused Discovery and Comprehensive Discovery include this plan.

Strategic Plans

We present three fully developed strategy options, each tied to a different level of investment:

Fundamental

Focused on foundational improvements and efficient growth

Competitive

Designed to compete aggressively within your market

Aggressive

Built for accelerated growth and category leadership

Each plan includes prioritized initiatives, recommended channels, and realistic expectations for performance.

Additional Outputs May Include

Recommended website sitemap and structural improvements

Content strategy and publishing priorities

Channel-specific recommendations for search, paid media, and social

Conversion optimization and lead generation guidance

Budget allocation and forecasting insights

Clear next steps for execution

At the end of Discovery, you are not locked into anything. You walk away with a clear, actionable plan and the confidence to move forward strategically, whether with Sanctuary or internally.

Our Team

Digital Marketing Specialists Uncover Opportunities

Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.

Reviews

See What Our Clients Are Saying

“It is invaluable to have such a great team to work with. Growing the Seal Master Corporation’s brand with Sanctuary has been very positive. I couldn’t tell all of the great things our board members have said about everything Sanctuary has done for our website and overall marketing strategy.”

Seal Master Corporation

“We started working with the team at Sanctuary several months ago. We transitioned from a single person marketing department to an entire team at Sanctuary. We have been VERY pleased with Kathleen, Kristi, David and all the of the Sanctuary personnel. They are full of ideas, create great content and execute on the plan. They have a deep bench of professionals that are really escalating our social media marketing and our new website. Excellent work!”

Dave Kelly

Captive Radiology

“Working with Sanctuary has really boosted our website performance and our SEO has gone off the charts. We have seen our traffic increase each month, but the real strength has been the continued increase in our conversion rate. The friendly staff are experts with keen attention to detail and are truly a partner in looking for ways for us to be successful with our site.”

Dave Hanna

APV Engineered Coatings

“I have been extremely impressed by the team at Sanctuary Marketing Group. Their team has been exceptional – not something I can say of many service providers in my 20+ years of business.”

Jeffrey Feingold

Tax Point Advisors

“I worked with Sanctuary to do an analysis of practices of the City of Canton. The team there is professional, thorough, and incredibly knowledgeable. They do a great job of researching and getting to what your desires are as a client. The end product report was very thorough and came with countless recommendations for us to implement best practices going forward. I would recommend Sanctuary to any business, regardless to size, to seek their services to move your marketing and communications forward.”

Christian Turner

City of Canton

“Working with Sanctuary has been a great experience. Their team is professional, responsive, and truly understands how to create effective marketing strategies. They took the time to understand our industry and our goals. Sanctuary continues to deliver results that exceed our expectations.”

Eric Lieser

Industrial Parts & Service

Frequently Asked Questions

Learn More About Discovery

What is the Discovery process?

Discovery is a deep, data-informed research and planning phase that lays the foundation for your digital marketing strategy. We analyze your website, performance data, competitors, audience behavior, and market opportunities to build a clear, customized roadmap for growth. We offer two options, Focused Discovery and Comprehensive Discovery, so you can choose the depth that fits your business.

What's the difference between Focused and Comprehensive Discovery?

Both options end with the same 12-month plan at three investment levels. Comprehensive Discovery includes our full suite of research studies and suits businesses with multiple services, locations, or audiences. Focused Discovery includes a core set of studies selected for your goals, and suits businesses with a clear offer who want to start executing sooner.

Which Discovery is right for me?

It depends on the complexity of your business, your goals, and how quickly you want to move. We’ll talk it through on a short call and recommend the option that fits.

Why does Discovery come before execution?

Without Discovery, marketing decisions are based on assumptions. Discovery ensures your strategy is aligned with your business goals, budget, and customer journey before any investment is made. This prevents wasted spend and creates confidence in what comes next.

How long does the Discovery process take?

Comprehensive Discovery typically takes 4 to 6 weeks, and Focused Discovery typically takes 2 to 3 weeks, depending on scope and access to data. Both options allow for a thorough kickoff, research, internal collaboration, and thoughtful strategy development without rushing critical insights.

What do I receive at the end of Discovery?

You receive a 12-month digital marketing strategy presented at three investment levels: Fundamental, Competitive, and Aggressive. This is the same in both Discovery options. Each plan includes clear priorities, channel recommendations, and guidance to support measurable growth.

Which studies are included in Focused Discovery?

Our strategy team selects a core set of studies that fit your needs and goals before work begins, so your research is aimed where it will matter most for your plan.

Is Discovery customized to my business?

Yes. Every Discovery engagement is tailored to your organization, industry, and growth goals. There are no templates or one-size-fits-all recommendations. The research, insights, and strategy are built specifically for your business.

Do I have to move forward with Sanctuary after Discovery?

No. Discovery is a standalone engagement. You own the insights and strategy and can choose how and with whom you execute. Most clients continue with Sanctuary because the transition from strategy to execution is seamless, but the decision is always yours.

Get Started

Grow Your Business with Us

Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!

Get in Touch

Have questions? Reach out to our team using our online contact form.

Schedule a Meeting

Schedule a meeting with our Director of Business Development, Tom Murphy.