Our Approach
Why Discovery Matters
Custom Digital Marketing Plan Backed by Research & Data
Discovery is the foundation of everything we do. Before we recommend tactics, platforms, or budgets, we take the time to deeply understand your business, your audience, and your competitive landscape.
This phase combines research, analysis, and insight gathering across marketing, sales, and service. We uncover what’s working, what’s holding you back, and where the greatest opportunities for growth exist.
Discovery solves the problems that stall growth:
Unclear or misaligned goals
Disconnected marketing efforts
Wasted spend on underperforming tactics
Websites that attract traffic but fail to convert
Lack of confidence in where to invest next
This is not surface-level analysis. Every insight is data-informed, customized to your organization, and tied directly to measurable business outcomes. Discovery gives you confidence in the decisions that follow.
What You Get
Our Digital Marketing Discovery Process
In order to provide a custom digital marketing plan that makes sense for your business and goals, we execute our signature discovery process to provide detailed research used to inform your inbound strategy. Our research includes:
- Competitor Review
- Key Phrase Research (KPR)
- Technical Site Audit
- Content Audit
- Design Audit
- Google Analytics Review
- Social Media Audit & Recommendations
- Content Strategy Recommendations
- Pay-Per-Click Audit & Opportunities
- Advertising Forecasting
- Conversion & Lead Generation Analysis
- Psychographic Research
Outputs & Deliverables
A Strategic Roadmap to Meet Your Goals
You receive a comprehensive, 12-month digital marketing strategy designed to align your marketing, sales, and service efforts around shared growth goals.
Strategic Plans
We present three fully developed strategy options, each tied to a different level of investment:
Fundamental
Focused on foundational improvements and efficient growth
Competitive
Designed to compete aggressively within your market
Aggressive
Built for accelerated growth and category leadership
Each plan includes prioritized initiatives, recommended channels, and realistic expectations for performance.
Additional Outputs May Include
Recommended website sitemap and structural improvements
Content strategy and publishing priorities
Channel-specific recommendations for search, paid media, and social
Conversion optimization and lead generation guidance
Budget allocation and forecasting insights
Clear next steps for execution
At the end of Discovery, you are not locked into anything. You walk away with a clear, actionable plan and the confidence to move forward strategically, whether with Sanctuary or internally.
Our Team
Digital Marketing Specialists Uncover Opportunities
Our people are the heart of Sanctuary and the value we provide. We are digital marketing specialists with deep expertise in a range of disciplines.
Reviews
See What Our Clients Are Saying
“We couldn’t be happier with our new website, thanks to Sanctuary! From start to finish, their team was professional, creative, and incredibly responsive to our needs. They took the time to understand our vision and transformed it into a stunning, user-friendly site that truly represents our brand.
If you’re looking for a web development team that goes above and beyond, we highly recommend Sanctuary. Thank you for your outstanding work!”
Chris R.
Linnea's Candy Supplies, Inc.
“Working with Sanctuary for the past 10 years has been an enormous help regarding our online presence. They’ve guided and continued to assist us in establishing and building our webstore. It has seen significant growth, especially within the past 5 years, that can be attributed to their marketing and data analysis services. Kelly and his entire team, specifically Kathleen, are always willing to go above and beyond to meet your needs.”
The Team at JAM Industrial Supply
JAM Industrial Supply, LLC
“We couldn’t be happier with our experience working with our neighbors, Sanctuary Marketing Group, to build the new northcantonlibrary.org!
From start to finish, their team was incredibly organized and communicative. They took the time to understand our goals, the library industry and our users. Using the information they gathered, they created a website that is not only beautiful and modern, but also user-friendly, mobile-responsive and designed to meet the needs of our patrons.
Their research-driven approach, custom design work and attention to accessibility were what we needed. We especially appreciated how responsive and supportive their team was throughout the entire process. We felt like true partners with them, and came to just really enjoy them as people too.
Tom broke the process down for us from the very beginning and made what could have been overwhelming feel much more manageable. Kristi and Kathleen were absolutely amazing to work with as they kept us organized, on schedule and informed. Their attention to detail, quick responses and genuine investment in our success made the entire project run smoothly.
Luke went above and beyond to teach us what we needed to know to integrate the website with the many tools we use. He was patient, knowledgeable and incredibly helpful in making sure the site would not only look great, but function well with our systems.
The final product truly exceeded our expectations. I highly recommend Sanctuary to any organization looking for web development!”
Christina Weyrick
North Canton Public Library
“I worked with Sanctuary to do an analysis of practices of the City of Canton. The team there is professional, thorough, and incredibly knowledgeable. They do a great job of researching and getting to what your desires are as a client. The end product report was very thorough and came with countless recommendations for us to implement best practices going forward. I would recommend Sanctuary to any business, regardless to size, to seek their services to move your marketing and communications forward.”
Christian Turner
City of Canton
“For over 10 years, Sanctuary has helped us build proprietary training and marketing websites for our clients. These are unique custom sites that require creative thinking and out-of-the-box solutions — and Sanctuary delivers. They are also rock solid with their hosting and personal support. This is what you want in a digital marketing partner.”
Daniel Murphy
Boomerang
“Working with Sanctuary has really boosted our website performance and our SEO has gone off the charts. We have seen our traffic increase each month, but the real strength has been the continued increase in our conversion rate. The friendly staff are experts with keen attention to detail and are truly a partner in looking for ways for us to be successful with our site.”
Dave Hanna
APV Engineered Coatings
Frequently Asked Questions
Learn More About Discovery
What is the Discovery process?
Discovery is a deep, data-informed research and planning phase that lays the foundation for your digital marketing strategy. We analyze your website, performance data, competitors, audience behavior, and market opportunities to build a clear, customized roadmap for growth.
Why does Discovery come before execution?
Without Discovery, marketing decisions are based on assumptions. Discovery ensures your strategy is aligned with your business goals, budget, and customer journey before any investment is made. This prevents wasted spend and creates confidence in what comes next.
How long does the Discovery process take?
Most Discovery engagements take approximately 4 to 6 weeks, depending on scope and access to data. This timeframe allows for thorough kickoff, research, internal collaboration, and thoughtful strategy development without rushing critical insights.
What do I receive at the end of Discovery?
You receive a comprehensive 12-month digital marketing strategy presented at three investment levels: Fundamental, Competitive, and Aggressive. Each plan includes clear priorities, channel recommendations, and guidance to support measurable growth.
Is Discovery customized to my business?
Yes. Every Discovery engagement is tailored to your organization, industry, and growth goals. There are no templates or one-size-fits-all recommendations. The research, insights, and strategy are built specifically for your business.
Do I have to move forward with Sanctuary after Discovery?
No. Discovery is a standalone engagement. You own the insights and strategy and can choose how and with whom you execute. Most clients continue with Sanctuary because the transition from strategy to execution is seamless, but the decision is always yours.
Get Started
Grow Your Business with Us
Grow your organization’s revenue with a comprehensive digital marketing plan. Get started with Sanctuary by taking action below!
Schedule a Meeting
Schedule a meeting with our Director of Business Development, Tom Murphy.