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Performance related articles from The Academy:
Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of course, it doesn’t particularly matter how you feel about this new version of analytics – it’s here to stay and the only thing that is left to do is make […]
If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses have been hesitant to take the leap with this new technology, insisting instead of remaining stuck with their old systems and techniques. That’s not to say that everything you have […]
As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what the change means and what new features will be available in this updated version of the service. And, with the end of the timeline fast approaching – Universal Analytics 360 […]