Cablecraft specializes in designing engineered motion control solutions that keep things moving reliably. With unmatched expertise in engineering and manufacturing, they help clients overcome their most pressing motion control challenges. However, they needed a digital marketing strategy that would increase website conversions, enhance brand visibility, and better track leads through the sales pipeline. They sought to engage their existing audience while attracting new customers, all while gaining clearer insights into the impact of their marketing efforts.
SERVICES: SEO, Google Ads, Social Media Marketing, Content Marketing, Reporting & Analytics
Increased website conversions by 64%
Increasing Website Conversions and Tracking Marketing Efforts Through to Sale
The Challenge
Before partnering with Sanctuary Digital Marketing Group, Cablecraft faced several digital marketing challenges. They lacked a cohesive digital strategy, had no CRM in place to track leads through the sales pipeline, and struggled to measure the direct impact of their marketing efforts. With goals of increasing website conversions and improving overall marketing efficiency, Cablecraft sought a strategic partner to help refine and optimize their approach.
The Solution
Sanctuary implemented a multi-faceted digital marketing strategy to improve Cablecraft’s online presence, drive engagement, and boost website conversions. Key tactics included:
- SEO Monitoring and Management: Ensured the website was optimized for search visibility, improving rankings and organic traffic.
- Google Search & Display Ads: Developed targeted ads to capture high-intent users and increase brand awareness.
Remarketing Campaigns: Re-engaged past website visitors to convert them into leads. - Organic and Paid Social Strategies: Utilized LinkedIn and Facebook for audience engagement and lead generation.
Content Development: Created compelling assets such as white papers, case studies, and optimized landing pages to drive conversions. - HubSpot Integration & Automation: Implemented a CRM to track leads from first interaction to final sale, enabling precise reporting and strategy adjustments.
- Comprehensive Reporting & Analytics: Provided data-driven insights that allowed Cablecraft to refine and enhance marketing strategies over time.
The Results
Thanks to Sanctuary’s strategic marketing initiatives, Cablecraft achieved a remarkable 64% increase in website conversions. Additionally, the integration of HubSpot transformed their ability to track leads through the sales funnel, enabling them to see the direct impact of marketing efforts and make informed decisions on future strategies.
“Since 2022, Sanctuary Digital Marketing Group has been a valued and strategic partner to Cablecraft. From inception and through our acquisitions, Sanctuary has taken the time to understand our brand, goals, and target audience, crafting strategic marketing plans tailored to our needs.
Their creativity and expertise in digital marketing, branding, and content strategy are an asset to Cablecraft. The digital campaigns developed are highly effective in driving engagement and conversions. We have experienced a boost in our online presence, web traffic, and customer inquiries.
What sets Sanctuary apart is their commitment to results and client satisfaction. They are proactive, transparent, and always available to answer questions, adjust strategies, and provide insightful reports on campaign performance. It’s clear that they genuinely care about their clients' success.
If you're looking to elevate your brand while working with a results-driven firm with a personalized touch, I highly recommend Sanctuary Digital Marketing Group.”
Dan Pappano,
President & CEO
Tactics driving results:
- SEO Monitoring and Management
- Google Search Ad Creation and Optimization
- Google Display Ad Creation and Optimization
- Remarketing
- Organic Social Strategy: LinkedIn & Facebook
- Social Ad Strategy: LinkedIn & Facebook
- Content Strategy:
- White Papers
- Case Studies
- Landing Page Development
- Hubspot Integration and Automation
- Reporting & Analytics
With this strategic approach and true partnership, we: Increased website conversions by 64%.