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Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community
Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…
Podcast Episode #93 – An Exploration of SEO, AEO and GEO
Today, let's talk about how AI is changing how people search, get answers, and make purchasing decisions, creating major challenges for marketers. Traditional SEO alone…
Podcast Episode #92 – The Rise of AI Agents
Let's talk about AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital…
Podcast Episode #91 – The New Rules of Search Engine Optimization
Today, I want to talk about how SEO is hard and getting harder these days. Search engine optimization is no longer just about keywords and…
Podcast Episode #90 – Personal Branding – The Artist Becoming The Art
Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show…
Podcast Episode #89 – Thoughts on Thought Leadership
Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels…
Podcast Episode #88 – Looking back so you can move forward
As business leaders, we often feel the pressure to keep looking ahead, chasing the next big idea or opportunity. But what if the key to…
Podcast Episode #87 – The Human Touch: Thriving in an AI-Powered World
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to…
Podcase Episode #86 – Designed to Grow: Why Design is Key to Marketing Success – Part 3
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to…
Podcase Episode #85 – Designed to Grow: Why Design is Key to Marketing Success – Part 2
Hey everyone, this is Chris Auman, President of Sanctuary. Welcome back to The Academy, where you get the tools, tips, and advice you need to…
Podcase Episode #84 – Designed to Grow: Why Design is Key to Marketing Success – Part 1
Today I wanted to make an argument. That is, why I think an investment in design is critical to marketing and ultimately business success. As…
Podcase Episode #83 – Retention – How to truly grow your revenue
Today lets talk about customer retention. Retaining customers is how we not only keep our revenue steady, but also create opportunities to increase it. Many…
Podcase Episode #82 – Why an Inbound approach can be better than traditional marketing
Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You…
Podcase Episode #81 – The Toyota Way – 10 key concepts that can grow your business
Today I wanted to talk about a philosophy called The Toyota Way. The Toyota Way is a comprehensive framework that extends far beyond the auto…
Podcase Episode #80 – Driving Revenue: How CRM Systems Benefit Sales, Marketing, and Service Teams
Today, we’re going to talk about what a CRM system is and all the ways you can use this tool to grow your business.Organizations are…
