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How to Reduce Form Spam

Understanding Form Spam

Even if you have never heard of the term “spam” before in relation to websites and email communication, you have most likely still experienced it…

Calls to Action: Conversions & Leads

Calls to Action: The Key to Website Conversions

When it comes to designing an effective website, the call to action (CTA) is a pivotal element, serving as a beacon to encourage conversions and…

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Business Growth and Digital Marketing News & Tips 4-14-24

Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…

Content creation ideas

Content Creation Ideas to Attract and Engage New Customers

Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…

The Power of Planning

Maximizing Business Growth: The Power of Annual and Quarterly Planning

Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…

Social media storytelling

The Power of Storytelling Through Social Media

When was the last time you were so caught up in a good story that it became all you could think about? The art of…

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Business Growth and Digital Marketing News & Tips 3-28-24

With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics.  These metrics, which often utilize eye-tracking data,…

Customer Retention

Metrics for Tracking Customer Retention

"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…

How to use IG stories

How to Harness the Potential of Instagram Stories

Establishing a strong social media presence has become an indispensable tactic for businesses seeking to forge meaningful connections with their target customers. Social media platforms…

Leveraging Drip Email Campaigns

Leveraging Drip Email Campaigns to Close Leads Faster

Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Each email is designed to…


Business Growth and Digital Marketing News & Tips 3-14-24

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been…


Hubspot’s AI Features and Updates

HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…

Goals and KPIs

Establishing Digital Marketing Goals and Coordinating KPIs

Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…


What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

The Academy - Newsletter9

Business Growth and Digital Marketing News & Tips 2-28-24

Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing.…


SEO Fundamentals Guide: How to Get Found Online

This white paper will introduce you to the SEO fundamentals you should be implementing to take your website to the next level and ultimately get found online by potential customers.