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Podcasts
Podcast - Grow Revenue with Retention lrg

Podcase Episode #83 – Retention – How to truly grow your revenue

Today lets talk about customer retention. Retaining customers is how we not only keep our revenue steady, but also create opportunities to increase it. Many…

News
Digital Marketing and Business Growth News - 9-24-2024

What you need to know this week – September 27, 2024

Hello everyone. Happy Friday! Welcome to our lovingly curated list of the best digital marketing and business news that we think you should know about…

News
The Academy - Marketing Newsletter3

Business Growth and Digital Marketing News & Tips 9-27-24

Originally developed in post-war Japan to address resource scarcity, The Toyota Way system has evolved into a refined approach that touches every part of an…

Articles
A/B Testing Emails and Interpreting Results

A/B Testing Emails and How to Interpret Results

A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…

Articles
Is your sales team following up?

Your Website is Generating Leads, But Is Your Sales Team Following Up in Time?

We recently completed an internal study with a client to determine why the leads they were getting from their website weren’t converting into sales. Bottom…

Podcasts
Podcast - Inbound vs Traditional Marketing and Advertising

Podcase Episode #82 – Why an Inbound approach can be better than traditional marketing

Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You…

Articles
10 Key Benefits of Inbound Marketing

10 Key Benefits of Inbound Marketing vs Traditional Advertising

In the world of marketing, two approaches often compete for attention: inbound marketing and traditional marketing. While both aim to generate leads and sales, they…

News
The Academy - Newsletter053122

Business Growth and Digital Marketing News & Tips 9-13-24

SEO is more than just a buzzword; it’s a crucial factor in achieving online visibility and digital marketing success. But how do you know if…

Articles
Email marketing analytics to measure success

How to Use Email Analytics and Metrics to Measure Success

Email marketing remains one of the most effective digital marketing strategies, but success doesn't come from simply sending messages out into the abyss. To truly…

Podcasts

Podcase Episode #81 – The Toyota Way – 10 key concepts that can grow your business

Today I wanted to talk about a philosophy called The Toyota Way. The Toyota Way is a comprehensive framework that extends far beyond the auto…

Articles
Goals for measuring marketing success

If You Aim at Nothing, You Will Hit It Every Time: Critical Goals for Measuring Marketing Success 

The quote in the headline was made famous by World War II veteran turned motivational speaker, Zig Ziglar. In one of his many famous speeches,…

Articles
Measuring SEO efforts

How to Track and Measure if Your SEO Efforts Are Successful

Search engine optimization (SEO) is more than just a buzzword; it's a critical component for online visibility and success. However, it’s not always straightforward to…

News
The Academy - Newsletter8

Business Growth and Digital Marketing News & Tips 8-28-24

If you run a business that serves customers in your local region, having a local SEO strategy to create awareness is critical. Think about it—if…

Articles
Top Wordpress plugins

Top 5 Plugins for Every WordPress Website

Top 5 Plugins for Every WordPress Website WordPress is a great CMS to get your website up and running. One of its best advantages is…

Articles
Design tips for effective emails

Design Tips for Effective Marketing Emails

Effective marketing emails require more than just compelling copywriting; you also need to design the email to capture the readers’ attention and encourage them to…

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