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A successful website launch

The Key to a Successful Website Launch: A Comprehensive Testing Strategy

Launching a new website is an exciting and ultimately fulfilling process. You might be developing a new site to replace an aging one, creating a…

Goals in GA4 hero

How to Set Up and Track Goals in GA4

Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…

Creating Buyer Personas

Connecting with Customers: A Guide to Creating Buyer Personas

If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…

The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 9-17-23

If your team hasn't embraced the power of AI yet, it's high time to explore its vast potential. While Artificial Intelligence is undoubtedly a valuable…


The SEO vs. PPC Debate – Which Tactic is Better?

In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…

What is Threads?

What is Threads and Is It Right for Your Organization?

If you spend any time at all on social media these days, you surely have seen some interesting developments. Things are always changing quickly, and…

What is UX writing hero

Words That Work: How UX Writing Improves the User Experience

When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…

5 ways to use ChatGPT

5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team

If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…

CMS systems

Comparing the Best CMS Systems

If you are going to build a new website, the chances are you will be using a content management system, or CMS. While it’s not…

74-The Inbound Flywheel Model

Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model

Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…

The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 8-27-23

When first getting started in business, it’s tempting to think that all you need to do is create a product or a service that meets…

New GA4 features

A Simplification of the New GA4 Features

As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…

Your Facebook business page

A Quick Guide to Updating Your Facebook Business Page

Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…

Positioning your business

How to Position Your Business in the Right Light

One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…

The Academy - Newsletter041822

Business Growth and Digital Marketing News & Tips 8-13-23

Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with…


SEO Fundamentals Guide: How to Get Found Online

This white paper will introduce you to the SEO fundamentals you should be implementing to take your website to the next level and ultimately get found online by potential customers.