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Articles
PPC targeting and segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…

Podcasts
Summary of book Built To Last

Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…

News
The Academy - Newsletter4

Business Growth and Digital Marketing News & Tips 8-7-22

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

Articles
Turn a landing page into a pillar page

How to Turn an Existing Landing Page into a Pillar Page

When building or managing a website, it’s important to have clear roles for each of your pages. All pages on a site are not the…

Podcasts
Podcast - How digital marketing can help with hiring and retention

Podcast Episode 38 – How digital marketing can help with hiring and retention

Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…

Articles
Email subject lines

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Articles
Website Success Accessibility Best Practices

Website Accessibility Best Practices

It’s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you probably have little trouble using the various websites…

Podcasts
Podcast - Traction Summary - EOS - Part 3

Podcast Episode 37 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 3)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 3 in the…

News
The Academy - Marketing Newsletter2

Business Growth and Digital Marketing News & Tips 7-24-22

It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…

Articles
Why track with Google Analytics?

Why Track Goals with Google Analytics?

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

Podcasts
Podcast - Traction Summary - EOS - Part 2

Podcast Episode 36 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 2)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 2 in the…

Articles
Establishing your company's purpose

Establishing Your Company’s Purpose and Business Goals

It’s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first…

Podcasts
Podcast - Traction Summary - EOS - Part 1 - lrg

Podcast Episode 35 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 1)

Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. The book outlines a blueprint called…

Articles
Setting up new social media profiles

Tips for Setting Up New Business Social Profiles

Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…

News
The Academy - Newsletter 022022

Business Growth and Digital Marketing News & Tips 7-10-22

Are you getting the most out of your WordPress website?  Plugins are a huge part of what makes WordPress such a wildly popular website platform.…

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