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The Academy - Newsletter0321

Business Growth and Digital Marketing News & Tips 7-14-24

Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences.  Data segmentation is crucial for…

Podcast - visioning - 2 - lrg

Podcase Episode #77 – Visioning – Charting a course toward fulfillment and success (Pt. 2)

Today we're continuing the conversation around a concept called visioning. If you haven't heard episode #1 please head over there now. Visioning can be a…

The power of propinquity

The Power of Propinquity

Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…

Segmentation and Your Email Strategy

Divide & Conquer: Segmentation and Your Email Strategy

More and more, consumers expect the marketing they engage with to be tailored to them and their interests. Smart marketers are taking advantage of this…

How to budget for growth

How to Budget for Growth

Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…

The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 6-28-24

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or…

Events & Key Events in GA4

Understanding Events and Key Events in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…

Strategies for long term growth

Future-Proofing Your Small Business: Strategies for Long-Term Growth

Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…

The importance of testing forms

The Importance of Testing Forms on Conversion Landing Pages

In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what…


AI Search Stumbles: Google’s AI Overviews Need Work

Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…

The Academy - Newsletter 022022

Business Growth and Digital Marketing News & Tips 6-14-24

It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…

Combating digital advertising fraud

Digital Advertising Fraud and How to Fight Back

When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…

Influencing purchasing decisions

Harnessing the Power of Social Media to Influence Purchasing Decisions

In the digital age, social media has transformed from a platform for casual interactions into a powerful tool that influences purchasing decisions across various industries.…

The Academy - Newsletter5

Business Growth and Digital Marketing News & Tips 5-28-24

Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Nurturing…

Why Technical SEO is Vital to Content Strategy

Why Technical SEO is Vital to Your Content Marketing Strategy

It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…


SEO Fundamentals Guide: How to Get Found Online

This white paper will introduce you to the SEO fundamentals you should be implementing to take your website to the next level and ultimately get found online by potential customers.