APV Case Study | Sanctuary - A Digital Marketing Group

APV Engineered Coatings

APV needed a comprehensive digital marketing strategy to help them increase leads and revenue with stronger conversion points on their website, social media advertising, and Google Ads setup and monitoring.

APV Engineered Coatings custom engineers and manufactures industrial coatings and advanced chemical products out of its state-of-the-art facility in Akron, Ohio. While they had an attractive website that showcased their capabilities and products, they were not taking advantage of key conversion points and did not have GA4 properly tracking important metrics on their site. They turned to us for a comprehensive digital marketing strategy that would help increase traffic and conversions, and ultimately help them grow their revenue.

SERVICES: Digital marketing strategy, GA4 setup and reporting, SEO, copywriting, design, social media advertising, Google Ads setup and monitoring

After just one year of helping to grow revenue for APV Engineered Coatings, we’ve seen a surge in results and established a true, long-term partnership with our client.


Optimizing lead generation

APV Engineered Coatings custom engineers and manufactures industrial coatings and advanced chemical products. When they came to us, they had an extensive library of products on their website as well as a plethora of case studies and white papers to show off their expertise. However, they weren’t taking advantage of some key SEO and lead generation opportunities on their site. For example, white papers were freely accessible without needing to submit a form. We transformed these long-form content pieces into valuable lead-generation tools by gating them with a short form and then providing the content as a PDF download.

Additionally, we improved SEO value on site by creating rich product category pages, grouping together like products, and providing more background and context on what the products are used for, their features and benefits, and how APV can help customers find what they need.

Our work didn’t stop there. As part of a well-rounded digital marketing plan, we not only made critical content updates and additions on site, but we also complemented these efforts with promotional tactics such as Google Ads and LinkedIn ads. From our efforts just in the first year of partnership alone, we have seen an incredible 1,000 conversions, 30,000+ website sessions, and a 58% increase in overall website traffic.

"Since working with Sanctuary, they have boosted our SEO and our website performance is off the charts. Their real strength is in conversion and lead generation. We are thrilled to see our traffic and conversion rate increase each month. The friendly staff are experts with keen attention to detail and are truly partners in success."

Dave Hanna, Marketing Manager at APV Engineered Coatings


With this strategic approach and true partnership, we: Increased website traffic by 58%.