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You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google Ads. You can layer in elements such as...

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your ad strategy is solely text...

In the past, FAQ pages have been treated like a non-important essential—if that even makes sense. You know you should have an FAQ page (everyone does, right?), but you...

When a notification pops up on your phone or computer, it’s pretty hard to ignore, right? That’s the whole idea behind push notifications, and the reason why...

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of...

Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most out of their...

You may have already been dealing with Google’s more recent focus to improve user’s mobile experience. Mobile site speed was key to maintaining good organic search...

Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search...

Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing customers into your location...

If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting and what...

Every time you scroll through Facebook or Instagram, it seems like there’s a friend or acquaintance talking about a product they love, a new service they’re trying...

Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more hands-off...