Digital Marketing News & Advice

Combating The Negative Review

Combating The Negative Review

Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent on online reputation management to combat bad reviews, false claims, upset customers and the like.... Read more.
Search Engine Local Ranking Factors

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively straight forward. Create great content, get people to link to it, make sure your business... Read more.
Social Media 101

Social Media 101

The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much longer! The presentation was done in conjunction with The Akron Canton AMA, The Taylor Institute... Read more.
How to Evaluate SEO Providers & Avoid the Sketchy Ones

How to Evaluate SEO Providers & Avoid the Sketchy Ones

The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around for 18 years, many business owners or marketing managers have no idea how it works... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Shannon Howard, A North Canton Success Story

Shannon Howard, A North Canton Success Story

Getting to the top of the business world is a goal for many of people and we recently met a rising star during a North Canton Chamber Lunch talk. Shannon Howard is now the Director of Comedy Development at NBC... Read more.
Mobile First – What you need to know

Mobile First – What you need to know

We’ve heard a lot lately about mobile websites, responsive websites, mobile marketing and having a ‘mobile first’ approach to your website and digital marketing. Everyone at this point agrees that having a mobile website is important. But what does this... Read more.
Weatherhead 100 Upstarts Announced – Who Will Be #1?

Weatherhead 100 Upstarts Announced – Who Will Be #1?

To qualify, these companies had to demonstrate significant sales growth and employ 15 or fewer employees, and/or have less than $5 million in net sales in the last year. From Hudson to Twinsburg to Rocky River, Brecksville, Elyria, Mayfield Village,... Read more.
The Value of Evergreen Content to Small Businesses

The Value of Evergreen Content to Small Businesses

While the tools and rules of online marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site to attract potential customers on search engines or social media in particular, high-quality, engaging, fresh,... Read more.
Getting the Most out of Google Analytics

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list, but if it’s not, it’s time to start thinking about it. For most small businesses,... Read more.
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