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Podcast Episode 42 – Why defining your company purpose can be a game changer
Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…
Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing
Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes #30 and #17 for…
Podcast Episode 40 – How to create a company that is Built To Last (Part 2)
Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…
Podcast Episode 39 – How to create a company that is Built To Last (Part 1)
Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…
Podcast Episode 38 – How digital marketing can help with hiring and retention
Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…
Podcast Episode 37 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 3)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 3 in the…
Podcast Episode 36 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 2)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. This is part 2 in the…
Podcast Episode 35 – An overview of how Traction and EOS – The Entrepreneurial Operating System can help you grow your business (Part 1)
Today on the Academy we’re going to be giving you a summary of the book Traction by Gino Wickman. The book outlines a blueprint called…
Podcast Episode 34 – Pursuing personal and business growth through Intentional Reinvention (Part 1)
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be exploring the concept of reinvention. For me, this idea is closely linked to…
Podcast Episode 33 – How building trust within your team can ultimately help you grow your business
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be talking about how we can work together better as a team. We'll be using…
Podcast Episode 32 – Email marketing best practices
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be talking about email. No, not how to send an email to your friends…
Podcast Episode 31 – Getting started with SEO – The Basics
SUBSCRIBE TO OUR PODCAST Today we'll start by explaining how it all works and then work to help you craft an actionable plan to get…
Podcast Episode 30 – Inbound Marketing to Grow Your Business
SUBSCRIBE TO OUR PODCAST Inbound is a popular methodology for today’s marketing teams, and for good reason. In this episode, we'll not only dive into…
Podcast Episode 29 – Growing a family business – A discussion with Josh Hostetler
Audio version: Video version: SUBSCRIBE TO OUR PODCAST Josh, who grew up climbing job site dirt piles and honing his hammering skills on scrap lumber,…
Podcast Episode 28 – SEO for local businesses (Part 5) Offsite Local SEO Optimization
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re presenting episode 5 of our series on SEO for local businesses. Are you in charge of marketing…