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Business Growth and Digital Marketing News & Tips 5-21-23
At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…
Business Growth and Digital Marketing News & Tips 5-7-23
As you review form submissions for the month, have you noticed an uptick in fake form fills or submissions that are clearly from bots? It’s…
Business Growth and Digital Marketing News & Tips 4-24-23
Another conversion in the books! But what is it worth to you? By conversion, we mean any action that you would like a customer or…
Business Growth and Digital Marketing News & Tips 4-9-23
As a small business owner, it may be tempting to think of yourself and the business as one and the same – the person is…
Business Growth and Digital Marketing News & Tips 3-27-23
Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your…
Business Growth and Digital Marketing News & Tips 3-12-23
A website audit can be thought of as an overall review of everything that contributes to the health of your site. Just like a financial…
Business Growth and Digital Marketing News & Tips 2-28-23
It’s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Will they get annoyed and immediately…
Business Growth and Digital Marketing News & Tips 2-12-23
The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Unfortunately, many digital marketers have…
Business Growth and Digital Marketing News & Tips 1-22-23
Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering…
Business Growth and Digital Marketing News & Tips 1-08-23
A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…
Business Growth and Digital Marketing News & Tips 12-11-22
Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So…
Business Growth and Digital Marketing News & Tips 11-27-22
In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information…
Business Growth and Digital Marketing News & Tips 11-13-22
Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…
Business Growth and Digital Marketing News & Tips 10-30-22
Has hiring been a challenge for you? Applicants just aren’t at the same skill level to meet the needs of most companies. 87% of companies…
Business Growth and Digital Marketing News & Tips 10-16-22
Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring…
