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Business Growth and Digital Marketing News & Tips 5-21-23

At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…

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Business Growth and Digital Marketing News & Tips 5-7-23

As you review form submissions for the month, have you noticed an uptick in fake form fills or submissions that are clearly from bots? It’s…

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Business Growth and Digital Marketing News & Tips 4-24-23

Another conversion in the books! But what is it worth to you? By conversion, we mean any action that you would like a customer or…

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Business Growth and Digital Marketing News & Tips 4-9-23

As a small business owner, it may be tempting to think of yourself and the business as one and the same – the person is…

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Business Growth and Digital Marketing News & Tips 3-27-23

Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your…

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Business Growth and Digital Marketing News & Tips 3-12-23

A website audit can be thought of as an overall review of everything that contributes to the health of your site. Just like a financial…

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Business Growth and Digital Marketing News & Tips 2-28-23

It’s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Will they get annoyed and immediately…

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Business Growth and Digital Marketing News & Tips 2-12-23

The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Unfortunately, many digital marketers have…

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Business Growth and Digital Marketing News & Tips 1-22-23

Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering…

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Business Growth and Digital Marketing News & Tips 1-08-23

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

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Business Growth and Digital Marketing News & Tips 12-11-22

Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So…

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Business Growth and Digital Marketing News & Tips 11-27-22

In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information…

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Business Growth and Digital Marketing News & Tips 11-13-22

Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…

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Business Growth and Digital Marketing News & Tips 10-30-22

Has hiring been a challenge for you? Applicants just aren’t at the same skill level to meet the needs of most companies. 87% of companies…

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Business Growth and Digital Marketing News & Tips 10-16-22

Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring…