Today on the Academy I wanted to talk about Inbound marketing. If you’ve never heard of inbound marketing, check out episodes #30 and #17 for an introduction. I’ve heard many people say that they’re confused about why inbound is different from traditional marketing. The answer is in the details and they’re important. Today I’m going to discuss some of the main principles that separate inbound marketing from traditional “old school” principles and practices.
A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you are using to bring in new leads (in this case, inbound marketing) the more success you will have designing systems that will lead to desirable outcomes.
To help you get the most from your inbound marketing work, I’d like to take some time to break down the four core principles of this method: standardize, personalize, optimize and empathize. We’ll go through them one by one and we hope you’ll come away with an enhanced understanding of inbound methodology.
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