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Your Guide to Email Lead Nurturing: Converting Leads into Customers
Why Multi-Touch Campaigns Matter Internet and smartphone users are constantly bombarded with new information, which means getting them to engage—and eventually buy—can be a challenge.…
A/B Testing Emails and How to Interpret Results
A/B testing, or split testing, is a powerful method used in email marketing to optimize campaigns. It compares two versions of an email to see…
How to Use Email Analytics and Metrics to Measure Success
Email marketing remains one of the most effective digital marketing strategies, but success doesn't come from simply sending messages out into the abyss. To truly…
Design Tips for Effective Marketing Emails
Effective marketing emails require more than just compelling copywriting; you also need to design the email to capture the readers’ attention and encourage them to…
Divide & Conquer: Segmentation and Your Email Strategy
More and more, consumers expect the marketing they engage with to be tailored to them and their interests. Smart marketers are taking advantage of this…
Why, Where and How: Email Marketing Strategies for Success
The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025.…
Leveraging Drip Email Campaigns to Close Leads Faster
Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Each email is designed to…
How to Establish the Right Frequency with Your Email Marketing Activities
Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…
A Beginner’s Guide to Welcome Emails
Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…
10 Actionable Tips to Skyrocket Your Email Response Rates
The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…
Build Your Own Cold Email Lists and Take Control of Your Email Marketing
To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…
Transforming Outbound Email Marketing into Inbound Success
In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…
Double Opt-In for Email List Subscription: Necessary or Not?
When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…
How to Generate Repeat Sales with Email Automation
The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
