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Email Marketing Strategies

Why, Where and How: Email Marketing Strategies for Success

The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025.…

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Email marketing frequency

How to Establish the Right Frequency with Your Email Marketing Activities

Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…

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Beginner's Guide to Welcome Emails

A Beginner’s Guide to Welcome Emails

Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…

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Email open rates

10 Actionable Tips to Skyrocket Your Email Response Rates

The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…

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Cold email hero

Build Your Own Cold Email Lists and Take Control of Your Email Marketing

To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…

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Transforming email marketing

Transforming Outbound Email Marketing into Inbound Success

In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…

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double opt-in

Double Opt-In for Email List Subscription: Necessary or Not?

When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…

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repeat-sales-email-marketing

How to Generate Repeat Sales with Email Automation

The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…

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Email-Segmentation-Success

Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

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email-list-scrubbing

Importance of Email List Scrubbing

At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…

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Cold email outreach

Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low

There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…

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Email marketing for product launch

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

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Best time to send an email

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

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Nuturing with email

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…

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Monthly newsletter ideas

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…