Articles
Email marketing for product launch

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

Articles
Best time to send an email

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

Articles
Nuturing with email

How to Nurture Your Top Spending Customers via Email

The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…

Articles
Monthly newsletter ideas

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…

Articles
Beginner's Guide to Cold Email

A Beginner’s Guide to Cold Email

Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…

Articles
Email subject lines

Email Subject Lines: What Works?

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Podcasts
Email marketing best practices podcast

Podcast Episode 32 – Email marketing best practices

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be talking about email. No, not how to send an email to your friends…

Articles
B2B-Marketing-Automation

Optimize Your Time with B2B Marketing Automation

The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…

Articles
improving-email-open-rates

How to Pivot from Low Open and Click-Through Rates on Emails

Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…

Articles
marketing-email-automation

Expand the Value of Your Newsletter List with Email Automation

The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…

Podcasts
The Academy - Podcast 9 - Email Marketing

Podcast Episode 9 – Top reasons to use email in your marketing strategy

SUBSCRIBE TO OUR PODCAST Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or…

Articles

Email Marketing Campaign Stats

Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…

Articles
email-marketing-best-practices

Email Marketing Best Practices – The Basics

Email marketing can be one of the most easiest and affordable ways to connect with a customer. All you have to do is load up…

Articles
What is mobile first?

Is Your Email Marketing Campaign Mobile Ready?

You finally have quite an impressive email marketing campaign in place and are ready to launch it and wait for the results. Sounds easy enough…

Articles

67% of Organizations Plan on Increasing Email Budget in 2012

Even though the trend seems to be to move towards focusing on inbound marketing, new reports indicate that 67% of organizations plan on increasing their…