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Divide & Conquer: Segmentation and Your Email Strategy
More and more, consumers expect the marketing they engage with to be tailored to them and their interests. Smart marketers are taking advantage of this…
Why, Where and How: Email Marketing Strategies for Success
The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025.…
How to Establish the Right Frequency with Your Email Marketing Activities
Email marketing is a powerful tool in the arsenal of your marketing tactics. It offers a platform for direct communication with your audience, allowing you…
A Beginner’s Guide to Welcome Emails
Delving into sophisticated email marketing strategies beyond the conventional email newsletter can sometimes feel overwhelming for business owners and marketers. But there are many opportunities…
10 Actionable Tips to Skyrocket Your Email Response Rates
The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…
Build Your Own Cold Email Lists and Take Control of Your Email Marketing
To find success with digital marketing, it’s important to consider as many available avenues as possible. You typically don’t want to specialize in just one…
Transforming Outbound Email Marketing into Inbound Success
In marketing-speak, there are generally two categories of strategies that you can employ for your business – inbound and outbound. These days, inbound is all…
Double Opt-In for Email List Subscription: Necessary or Not?
When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…
How to Generate Repeat Sales with Email Automation
The hardest thing to do in business is to earn a new customer. For someone who has never purchased from you previously, to commit to…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Importance of Email List Scrubbing
At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…
Continuous Improvement of Cold Email Campaigns When Open Rate and CTR are Low
There’s incredible opportunity in cold email, but it’s a challenge nonetheless. It’s never easy to close sales when sending out messages to strangers cold. Will…
Leveraging Marketing Emails in Your Product Launch Strategy
Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…
What’s the Best Time to Send an Email?
The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…
How to Nurture Your Top Spending Customers via Email
The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…
