It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be difficult, even for the most well-intentioned people. It’s a complicated goal that can impact your team, your customers, your partners, suppliers, your culture, and even the growth and viability of your company.
In the end, the benefits of repairing and strengthening trust are critical. A recent research study found that companies that are considered to be trustworthy outperform the S&P 500 by levels as high as 30%-50%.
So, let’s explore further. Once again, I took the opportunity to collaborate and was guided by the advice and experience of my friend Gwen Walsh.
Gwen an accomplished corporate CIO, successful small business owner, and executive performance consultant. Gwen left corporate America and started her own company, TechEdge, where she built a career creating and implementing business and technology solutions that redefined the industry standards for both Fortune 100 corporations and entrepreneurial organizations.
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