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Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

The book Built To Last is a foundational guide to building a company that's going to stand above the status quo and endure for generations.
Summary of book Built To Last

Today on the Academy we’ll be talking about how to build a lasting company. I’ll do this by walking you through the 12 “myths” that are described in one of my favorite business books, Built To Last by Jim Collins and Jerry Porras.

Built To Last is a classic and timeless business book in my opinion. It’s a foundational guide to building a company that’s going to stand above the status quo and build something that’ll endure for generations.

The concepts and insights contained within the book Good To Great are baked into many of my own personal beliefs at this point and they tend to guide a lot of my opinions, best practices, and beliefs as a business owner.

Many of you might be reading this and thinking, man, I just need to get this thing off the ground. Or, boy, I’d like to just consider my business a relatively successful business already. I don’t need to worry about it lasting forever. I’m just trying to make it right now. I get it. I’ve been there. But I think even though you’re still ramping up, you need to be aware of these foundational observations. There’s no better time than now to build a great foundation that you can build upon in the future.

Many times I make arguments and have strong opinions about things, and I’ve realized that I can connect those concepts and ideas back to things that resonated with me within this book. Every day we’re making decisions, big and small, and if you can make those decisions based on data and learn from the experience of those who came before you, you’re going to be much better off in the long run vs making “gut” decisions, or your own personal experience and biases.

When you’re done with episode 1, please make sure to listen to episode 2 for more advice and tips!


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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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