I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on explaining one big idea that I think overrides most others. It’s something that goes against the natural inclinations of most people when they start out on social media. But once you realize what needs to be done, it can be a real game changer. My advice comes from a man named Dale Carnegie who published a book in 1936 called How to win friends and influence people.
We all know that social media can help us grow our business. But, If you’re like me, you’ve got limited time, limited attention and limited resources. Just “posting” links to content is oftentimes all people can find the time to do, and most of the time we can’t even find the time to even do that! Many times if we post content and links, the links aren’t even to content that we’ve created because, well, it’s easy. It’s so easy to start by doing things that don’t take a lot of time to just be “active”. A common line of thinking is that it’s all about posting, as much as possible, so you’re not lost in the void right? You ultimately have to post to be seen. And when you’re seen, people will want to engage, follow and hire your business when the time comes.
But I think success on social media isn’t about posting all the time. In fact, it’s actually about posting less, and this goes against what most people start out doing on social media — me included. Success can be found by being active. But it’s about being active in the right ways if your goal is to grow. Listen to today’s podcast to learn more!
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