Podcast - Visioning - Part 1

Podcase Episode #76 – Visioning – Charting a course toward fulfillment and success (Pt. 1)

Today we want to introduce you to a concept called visioning. Visioning can be a transformative process that holds immense value for both companies and…

Know your audience: a battleship-inspired strategy

Know Your Audience: A Battleship-inspired Strategy

As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…

The Power of Planning

Maximizing Business Growth: The Power of Annual and Quarterly Planning

Regardless of a company’s size, planning is an essential step in growth and success. Digital marketing strategy plans serve as essential roadmaps toward growth and…

Customer Retention

Metrics for Tracking Customer Retention

"Your best customers are your existing customers. Retain them and you'll be rewarded with their loyalty, advocacy, and ongoing business. Acquiring new customers is important,…


Hubspot’s AI Features and Updates

HubSpot is marking significant strides in the evolution of digital marketing, sales, and customer service tools. With a slew of innovative updates and enhancements, HubSpot…

Goals and KPIs

Establishing Digital Marketing Goals and Coordinating KPIs

Establishing digital marketing goals and coordinating key performance indicators (KPIs) is crucial for ensuring the effectiveness and success of your digital marketing efforts. Keep reading…

exploring customer churn rate

Customer Churn Rate: What Is It and How To Calculate It

As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…


Embracing the concept of Kaizen in Digital Marketing and Business

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…

Customer Retention Strategy

How to Create a Customer Retention Strategy

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…


10 Digital Marketing Best Practices for the New Year

The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…

Remarketing List Strategies for PPC

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…

75 - Annual planning and clarity breaks

Podcast Ep. #75 – Annual Business Planning and The Clarity Break

We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning.…

Your ideal audience

How to Find and Understand Your Ideal Audience

When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…

Creating Buyer Personas

Connecting with Customers: A Guide to Creating Buyer Personas

If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…

74-The Inbound Flywheel Model

Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model

Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…