Strategy

Podcast Episode #97 – How AI Agents and Engineers Are Changing the Way We Work

Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the…

What to Do When You Don’t Have a Marketing Team

Let’s say what nobody else wants to say out loud: You know marketing is important. But you’re already juggling 57 other things. Hiring a full…

Digital Transformation for Manufacturers: A Leadership Playbook

It Feels Like 1994 Again I remember 1994 like it was yesterday. A time when people were proudly tossing around brand new terms like "World…

Podcast Episode #96 – The Evolution of Google and Search Marketing – Part 2

Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of…

Podcast Episode #95 – The Evolution of Google and Search Marketing – Part 1

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance…

Podcast Episode #94 – A Business Case for Supporting The Arts In Our Community

Today, I want to step beyond our usual business growth topics. I want to challenge every community leader to consider something a little more abstract.…

What We Learned at the 2025 North Canton Social Media Summit

In April, I had the opportunity to moderate the North Canton Social Media Summit, hosted by the North Canton Chamber of Commerce. It was a…

Digital Marketing Strategies for the Manufacturing Industry

Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing…

10 Takeaways from The 2025 Persistent Leadership Conference

I recently enjoyed attending the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions…

Podcast Episode #92 – The Rise of AI Agents

Let's talk about AI Agents. If you remember the movie The Matrix, an agent was considered to be a bad guy. It was a digital…

Smarter B2B Digital Marketing (Spoiler: It Actually Works!)

As a marketing agency that works with businesses of all sizes across many industries, especially B2B, we’re constantly asked what actually works when it comes…

3 Powerful Benefits of Local Business Partnerships

Most businesses naturally focus their time and resources on proven sales and marketing tactics to bring in new customers—think networking, sales calls, ads, social media,…

Are You Ready to Partner with a Digital Marketing Agency?

Establishing a robust online presence is crucial for your business’ success. Digital marketing offers endless opportunities to reach new customers, enhance brand awareness, and drive…

Podcast Episode #90 – Personal Branding – The Artist Becoming The Art

Today, I want to take you on a bit of a journey — part cultural history, part personal branding, part reflection on how we show…

Podcast Episode #89 – Thoughts on Thought Leadership

Today, I want to talk about something that gets mentioned a lot within digital marketing and sales, but rarely unpacked in a way that feels…