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Customer Churn Rate: What Is It and How To Calculate It
As a business owner or marketer, you're always looking for ways to improve and grow your company, whether that's through bringing in new business, increasing…
Embracing the concept of Kaizen in Digital Marketing and Business
“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to "continuous improvement", has been…
How to Create a Customer Retention Strategy
In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…
10 Digital Marketing Best Practices for the New Year
The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…
Turning Clicks into Conversions: Remarketing Strategies for PPC
Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…
Podcast Ep. #75 – Annual Business Planning and The Clarity Break
We're well into the fourth quarter of the year, so today on the Academy I wanted to talk a little bit about strategic business planning.…
How to Find and Understand Your Ideal Audience
When you boil it down, the entire goal of digital marketing is to find your audience out there on the web. If you can find…
Connecting with Customers: A Guide to Creating Buyer Personas
If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your…
Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model
Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…
How to Position Your Business in the Right Light
One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…
Podcast Ep. #73 – The Value of an SEO SWOT Analysis
Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…
Leveraging LinkedIn InMail Ads for B2B Outreach
If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…
Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success
Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…
Podcast Ep. #71 – Why having focus, in business and in life, is the key to success
Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…
Why It Can Take Time to See Results with Digital Marketing
Everyone wants fast results. Whether it’s in business or anything else, it’s not fun to wait around to see your hard work start to pay…