Filter By:

Podcast Episode 40 – How to create a company that is Built To Last (Part 2)

The book Built To Last is a foundational guide to building a company that's going to stand above the status quo and endure for generations.
Podcast - Built to last book summary - feature

Today on the Academy I wanted to talk again about how to build a lasting company. I’ll do this by walking you through the 12 “myths” that are described in one of my favorite business books, Built To Last by Jim Collins and Jerry Porras.

Built To Last is a classic and timeless business book in my opinion. It’s a foundational guide to building a company that’s going to stand above the status quo and become a visionary company that endures for generations.

The concepts and insights contained in the book are baked into many of my own personal beliefs at this point and they tend to guide a lot of my opinions, best practices, and beliefs as a business owner.

In part 1 of this series, we talked about the first 6 myths that are described in the book. In this episode, we’ll be discussing and wrapping things up with the next 6 myths.

If you haven’t heard part one in this series, head over there now to explore how to ensure that your company is Built To Last.


About Sanctuary:

Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our world-class digital marketing and website design services.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.

Share this:
About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

Related Articles:

Articles, News, Videos, Podcasts and more! Subscribe for our Academy newsletter for updates and future benefits.

Security Icon

Your privacy is a priority. View our Privacy Policy.

The Academy is a service of Logo