Today on the Academy I wanted to talk again about how to build a lasting company. I’ll do this by walking you through the 12 “myths” that are described in one of my favorite business books, Built To Last by Jim Collins and Jerry Porras.
Built To Last is a classic and timeless business book in my opinion. It’s a foundational guide to building a company that’s going to stand above the status quo and become a visionary company that endures for generations.
The concepts and insights contained in the book are baked into many of my own personal beliefs at this point and they tend to guide a lot of my opinions, best practices, and beliefs as a business owner.
In part 1 of this series, we talked about the first 6 myths that are described in the book. In this episode, we’ll be discussing and wrapping things up with the next 6 myths.
If you haven’t heard part one in this series, head over there now to explore how to ensure that your company is Built To Last.
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