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Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business

Today on the Academy we're going to be discussing an important, but misunderstood and undervalued concept: positioning.

Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning.

If you’re trying to market your business or a product, or even yourself, proper positioning is a foundational and essential task.

But many people don’t approach positioning properly, or at worst, they don’t even understand what it is, why it’s important and how to actually tackle the project in a meaningful way.

In upcoming episodes, we’ll be exploring positioning and working to help you understand the concept and how you can work through the process. First, In this episode let’s focus on what positioning is and why taking the time to solidify your foundation can lead to great things.


About Sanctuary:

Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our world-class digital marketing and website design services.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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