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Beginner’s Guide to Creating Custom Reports and Dashboards in GA4
Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that…
Utilizing Event Tracking in GA4 for Advanced Analytics
Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…
How to Set Up and Track Goals in GA4
Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…
5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team
If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…
A Simplification of the New GA4 Features
As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
Navigating Website Spam and Fake Form Fills
It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…
How Privacy is Impacting Direct Traffic
In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Winning with Conversion Value: A Guide for Non-Ecommerce Businesses
In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…
What You Should Be Getting Out of Your Monthly Marketing ROI Reports
A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…
Calculating Customer Lifetime Value
It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…
Content Marketing ROI
In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…
Creating New Goals in Google Analytics
Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…
How to Improve Conversion Rates on a Promotional Landing Page
Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…
