Podcast - Customer journey mapping

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…


An Intro to Customer Success Metrics

If you operate in the B2B world, you succeed when your customers succeed. That sounds simplistic, but when it comes down to it, it really…

The Academy - Podcast 13-large

Podcast Episode 13 – How to measure social media success

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re talking about measuring the performance of your social media efforts. That starts with establishing why you…

Social media engagement metrics

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Digital marketer looking at key metrics in a report

Metrics You Should Be Tracking to Measure Success with Digital Marketing

Digital marketing provides an exciting way to reach a large audience—measurably and cost-effectively. With digital marketing, you can reach far more customers than you can…


Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…

Goals Funnel for Google Analytics

How to Measure Conversion Using Google Analytics

In Digital Marketing, 'Conversion' is measured as the percentage of visitors who "perform desired actions based on subtle or direct requests from marketers, advertisers, and…


9 Great Google Analytics Features

Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…


Can Adobe’s Social Analytics Make a Dent in the World of Social Analytics?

If you have done any research on Adobe's Social Analytics, you may already know a bit about it and what it promises to do for…


Google Webmaster Tools Gets an Update

While Google Webmaster Tools is already an efficient way to help your site or blog get more traffic, better visibility and higher rankings for searches,…


Lead Scoring Enters the World of Internet Marketing

You may not have yet heard of lead scoring. But this is not something new in the world of internet marketing. This is a tool…


How to Track ‘Conversions’ on Your Site Using Google’s ‘Goal Tool’

While it may be easier to track conversion if you have a e-commerce site, tracking your conversion rate or sales conversion for a non-ecommerce site…


Call Tracking Software: The Online-to-Offline Way to Track Inbound Leads

Traditional attempts to lure in and track customers online works quite well for businesses based online, but can get a bit trickier for those brick…


8 things you need to know about Google Analytics

Google Analytics can be daunting for new users but with a little practice and training, it will quickly become a priceless asset for your business…


The Top 10 Essential Google Analytics Metrics

I've been asked to distill down the world of Google Analytics to the top 10 most important metrics for a small business website. For those…