Performance

How to Track and Measure if Your SEO Efforts Are Successful

Search engine optimization (SEO) is more than just a buzzword; it's a critical component for online visibility and success. However, it’s not always straightforward to…

Understanding Events and Key Events in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…

Measuring ROI with HubSpot: Demonstrating Marketing Impact

In the fast-paced world of digital marketing, proving Return on Investment (ROI)  is vital for validating marketing efforts and budget allocation. Yet, accurately measuring ROI…

What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

Utilizing GA4 for Enhanced Customer Journey Analysis

Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…

Beginner’s Guide to Creating Custom Reports and Dashboards in GA4

Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that…

Utilizing Event Tracking in GA4 for Advanced Analytics

Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…

How to Set Up and Track Goals in GA4

Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…

5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team

If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…

A Simplification of the New GA4 Features

As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

Navigating Website Spam and Fake Form Fills

It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…

How Privacy is Impacting Direct Traffic

In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…

How to Outperform Competitors with Facebook Ads

Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…

Winning with Conversion Value: A Guide for Non-Ecommerce Businesses

In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…