Articles
GA4 for Customer Journey Analysis

Utilizing GA4 for Enhanced Customer Journey Analysis

Google Analytics (GA4) is an advanced web analytics platform created by Google. If you're new to the idea of using a tool to analyze data,…

Articles
Custom reports in GA4

Beginner’s Guide to Creating Custom Reports and Dashboards in GA4

Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that…

Articles
Event Tracking in GA4

Utilizing Event Tracking in GA4 for Advanced Analytics

Google Analytics has long been the standard for website owners and managers to learn about the performance of their digital properties. While the shift from…

Articles
Goals in GA4 hero

How to Set Up and Track Goals in GA4

Describing the transition to GA4 (Google Analytics 4) as controversial among marketers seeking to analyze and measure their performance would be a considerable understatement. Of…

Articles
5 ways to use ChatGPT

5 Ways ChatGPT Can Make It Easier on Your Digital Marketing Team

If you aren’t yet using ChatGPT to improve the performance of your digital marketing team, now might be the time to dive in. Some businesses…

Articles
New GA4 features

A Simplification of the New GA4 Features

As the gradual shift from Universal Analytics (UA) to GA4 continues to progress, plenty of website owners and managers are a bit confused about what…

Articles
Improving-PPC-Ad-Copywriting

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

Articles
navigating-website-spam-from-forms

Navigating Website Spam and Fake Form Fills

It’s just a fact of life on the web that you are going to have to deal with some spammers on your website. The motivations…

Articles
website-traffic-privacy-issues

How Privacy is Impacting Direct Traffic

In the big picture, increasing privacy protections for internet users is a good thing. There are many ways in which the privacy of online users…

Articles
non-e-commerce-conversion-value

How to Outperform Competitors with Facebook Ads

Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…

Articles
non-e-commerce-conversion-value

Winning with Conversion Value: A Guide for Non-Ecommerce Businesses

In the world of ecommerce, there are certain metrics that are just accepted as standard. One of those, conversion value, helps business owners to understand…

Articles
Marketing-roi-reporting

What You Should Be Getting Out of Your Monthly Marketing ROI Reports

A big part of running a business is making investments. While the biggest investment probably comes upfront when you first get started, you’ll continue to…

Articles
Calculating customer lifetime value

Calculating Customer Lifetime Value

It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…

Articles
Content marketing ROI

Content Marketing ROI

In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…

Articles
Creating new goals in Google analytics

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…