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Turning Clicks into Conversions: Remarketing Strategies for PPC
Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…
Three Steps You Can Take Today to Optimize Your PPC Ad Performance
There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a…
The SEO vs. PPC Debate – Which Tactic is Better?
In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…
Pay-Per-Click Glossary of Terms
Using pay-per-click advertising is one of the best ways to pick up a quick flow of traffic to your website. While organic SEO is a…
Utilizing PPC in Your New Product Launch Strategy
Launching a new product is an exciting time for a business. Plenty of hard work has surely gotten you to the point of bringing a…
Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App
The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
A Guide to Google Ads Types and How to Use Them
The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Google Ads Cost Per Lead Benchmarks by Industry
Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…
How to Get Started with Google Ads
Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…
A Guide to Google Ads Extensions
If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…
How to Perform a Quick PPC Audit to Improve Your Results
Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…
How to Be Successful with Google Display Ads
Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…
Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting
Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…
