Articles
emotional-advertising

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

Videos
Intro-to-PPC

Intro to PPC from a Google Certified Expert

PPC ads—What are they and how do they work? Hear it straight from the Google Ads expert herself… Kate Falconer.

Articles
facebook-marketing-ads

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

Articles
advertising-basics-031422

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

Podcasts
The Academy - Podcast3

Podcast Episode 3 – SEO vs PPC – The pros and cons of the top digital marketing tactics

SUBSCRIBE TO OUR PODCAST Of the two major digital marketing opportunities on the web, which one is the "best bet"? Many people struggle with this…

Articles
Paid Search Ads

Paid Search Ads: The Key to Getting More Leads?

For nearly any business goal, there's a short-term solution and a long-tail strategy that can be created to help reach that goal. Similarly, when it…

Articles

PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started

As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…

Articles
User Experience with Retargeting Ads

Getting Customers Back to Your Website with Retargeting Ads

The internet represents the greatest marketing opportunity on earth. Simply put, no other platform can reach even a fraction of the audience that can be…

Articles
Audience targeting for social media ads

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

Articles
Digital advertising with Facebook

Tips for Running a Successful Facebook Ad Campaign

Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With…

Articles
Updates to Google Responsive Search Ads and Shopping Campaign Ads

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

Articles
graphic of video ads

Google Introduces New Direct Response Advertising Opportunities on YouTube

Google has been innovating a lot recently to help their advertisers gain as much as they can during the COVID era. It's a strange time…

Articles
No Discrimination Advertising

Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait

Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…

Articles
Retargeting Facebook Ad Traffic for Better Conversions

Retargeting Facebook Ad Traffic for Better Conversions

Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…

Articles
Facebook Business

Why You Should be Manually Selecting Facebook Ad Placements for Better Results

When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by…