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Responsive Search Ads graphic

Use Responsive Search Ads to Test Messages

Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…

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PPC targeting and segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…

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Data-driven PPC and Automation

Create Data-Driven PPC Campaigns with Automation

One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years…

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Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

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emotional-advertising

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

Videos
Intro-to-PPC

Intro to PPC from a Google Certified Expert

PPC ads—What are they and how do they work? Hear it straight from the Google Ads expert herself… Kate Falconer.

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facebook-marketing-ads

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

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advertising-basics-031422

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

Podcasts
The Academy - Podcast3

Podcast Episode 3 – SEO vs PPC – The pros and cons of the top digital marketing tactics

SUBSCRIBE TO OUR PODCAST Of the two major digital marketing opportunities on the web, which one is the "best bet"? Many people struggle with this…

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Paid Search Ads

Paid Search Ads: The Key to Getting More Leads?

For nearly any business goal, there's a short-term solution and a long-tail strategy that can be created to help reach that goal. Similarly, when it…

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PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started

As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…

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User Experience with Retargeting Ads

Getting Customers Back to Your Website with Retargeting Ads

The internet represents the greatest marketing opportunity on earth. Simply put, no other platform can reach even a fraction of the audience that can be…

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Audience targeting for social media ads

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

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Updates to Google Responsive Search Ads and Shopping Campaign Ads

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

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graphic of video ads

Google Introduces New Direct Response Advertising Opportunities on YouTube

Google has been innovating a lot recently to help their advertisers gain as much as they can during the COVID era. It's a strange time…