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Advertising
Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App
The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
A Guide to Google Ads Types and How to Use Them
The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Google Ads Cost Per Lead Benchmarks by Industry
Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…
How to Get Started with Google Ads
Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…
A Guide to Google Ads Extensions
If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…
How to Perform a Quick PPC Audit to Improve Your Results
Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…
How to Be Successful with Google Display Ads
Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…
Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting
Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…
Use Responsive Search Ads to Test Messages
Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…
PPC Audience Targeting and Segmentation
Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…
Create Data-Driven PPC Campaigns with Automation
One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years…
A Facebook Ads Strategy to Reach the Right Customers
While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…
Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising
Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…
