Advertising

Digital Advertising Fraud and How to Fight Back

When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…

Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus

Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…

Ad Group Organization in PPC Campaigns: A Comprehensive Guide

As marketers, we're constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising,…

What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…

Understanding Quality Score in PPC Advertising

You may be wondering how you can optimize your online advertising strategy to reach more potential customers. One of the most effective ways to do…

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield…

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…

Three Steps You Can Take Today to Optimize Your PPC Ad Performance

There is perhaps no better way to quickly drive traffic to your website than using PPC (Pay-Per-Click) ads. With pay-per-click, you can turn on a…

The SEO vs. PPC Debate – Which Tactic is Better?

In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…

Pay-Per-Click Glossary of Terms

Using pay-per-click advertising is one of the best ways to pick up a quick flow of traffic to your website. While organic SEO is a…

Utilizing PPC in Your New Product Launch Strategy

Launching a new product is an exciting time for a business. Plenty of hard work has surely gotten you to the point of bringing a…

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

A Guide to Google Ads Types and How to Use Them

The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…