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Get started with Google Ads

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

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Google Ads Extensions

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

Articles
Advertising PPC Audits

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

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Advertising Success with Google Display Ads

How to Be Successful with Google Display Ads

Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…

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Advertising customer match lists

Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting

Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…

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Responsive Search Ads graphic

Use Responsive Search Ads to Test Messages

Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…

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PPC targeting and segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…

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Data-driven PPC and Automation

Create Data-Driven PPC Campaigns with Automation

One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years…

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Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

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emotional-advertising

Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising

Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…

Videos
Intro-to-PPC

Intro to PPC from a Google Certified Expert

PPC ads—What are they and how do they work? Hear it straight from the Google Ads expert herself… Kate Falconer.

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facebook-marketing-ads

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

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advertising-basics-031422

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

Podcasts
The Academy - Podcast3

Podcast Episode 3 – SEO vs PPC – The pros and cons of the top digital marketing tactics

SUBSCRIBE TO OUR PODCAST Of the two major digital marketing opportunities on the web, which one is the "best bet"? Many people struggle with this…

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Paid Search Ads

Paid Search Ads: The Key to Getting More Leads?

For nearly any business goal, there's a short-term solution and a long-tail strategy that can be created to help reach that goal. Similarly, when it…