Advertising

The Problem With Boosting Posts and How to Fix It

The blue boost button on a Facebook post can be tempting. Why not gain some extra reach with just a few clicks? It seems innocent,…

Remarketing as an Inbound Nurture Tool

Stop treating Remarketing like a sales pitch and start treating it like a nurture sequence. Your conversion rate—and your customers—will thank you.  Move from "Product"…

How to Improve Google Ads Performance Without Increasing Budget

When running Google Ads, you may run into complications such as rising cost per click, more competition, and limited budgets. Luckily, improving account performance doesn’t…

How to Build Brand Awareness with PPC Advertising

Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising is a great tool for leads and sales, but should not be overlooked for…

How Pay Per Click Advertising Can Help You Drive Qualified Traffic

In today’s crowded digital landscape, getting more people to visit your website isn’t the hard part — it’s getting the right people. Whether you’re a…

The Power of Ad Extensions

If you’re putting money into paid search advertising, it’s important for your ads to stand out. That’s kind of the point, right? One of the…

The Power of PPC for Local Businesses and Service-Based Industries

In today’s digital age, local businesses and service-based industries face a unique challenge: standing out in a crowded online marketplace. Pay-per-click (PPC) advertising offers a…

Unlocking Growth with Retail Media Networks

As marketers, we often stick to our comfort zones—relying on traditional Google Search Ads and Facebook to spread the word about our businesses. But in…

What Google’s Antitrust Case Means to Small Business Advertisers

In a landmark decision, a U.S. judge has ruled that Google violated antitrust laws by maintaining an illegal monopoly over online searches. This verdict marks…

The Power of Audience Targeting: How to Boost Your Google Ads Search Campaigns

In the competitive landscape of online advertising, reaching the right audience is crucial for maximizing your campaign's impact. Google Ads offers powerful tools for audience…

Digital Advertising Fraud and How to Fight Back

When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…

Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus

Google Ads is about to get a little tidier. Starting June 2024, they'll be giving your account a spring cleaning by automatically pausing keywords that…

Ad Group Organization in PPC Campaigns: A Comprehensive Guide

As marketers, we're constantly striving to reach the right audience with the right message at the right time. In the realm of paid search advertising,…

What Are Attention Metrics?

Core Takeaways: Attention metrics offer a deeper understanding of consumer engagement beyond traditional viewability and impressions, focusing on measuring the quality of ad placements by…

Advice from Google about How to Master Google Search Ads

Mastering Google Search ads is paramount for businesses aiming to enhance their online visibility and drive meaningful conversions. Google recently released a comprehensive guide that…