Articles
The buyer's journey and social media

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Articles
Google My Business Foundations

Should I Have a Google My Business Profile?

The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…

Articles
Setting up new social media profiles

Tips for Setting Up New Business Social Profiles

Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…

Articles
Social media as a shopping platform

Using Social Media as a Shopping Platform

The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…

Articles
Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…

Articles
social-media-followers-word-of-mouth

Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet

It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…

Articles
instagram-hashtags

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

Articles
facebook-marketing-ads

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

Podcasts
The Academy - Podcast 13-large

Podcast Episode 13 – How to measure social media success

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re talking about measuring the performance of your social media efforts. That starts with establishing why you…

Podcasts
The Academy - Podcast 10

Podcast Episode 10 – A quick overview of social media for business

SUBSCRIBE TO OUR PODCAST I encourage you to explore the theory and science of social media on your own because it can be complex and…

Articles
Social media engagement metrics

Social Media Metrics You Should Be Tracking to Measure Your Success

(Updated 1/22) Determining which social media metrics to measure in your digital marketing can be confusing and a bit overwhelming, and quite honestly hard to…

Articles
Smartphone showing social media engagement

Organic Social Content Ideas to Help You Engage with Your Followers

Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of…

Articles
People watching live video on social media on their phones

How to Grow Your Following on Social Media—and Why It Matters

As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to…

Articles
Social media for businesses

Intro to Social Media for Businesses

As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building…

Articles
Audience targeting for social media ads

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…