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Social Media
How to Build a Business That Survives and Thrives
Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…
How to Navigate Customer Service on Social Media
It’s the ability to communicate directly with customers that gives social media such tremendous power for businesses. Traditional forms of promotion don’t offer this interactive…
How to Outperform Competitors with Facebook Ads
Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…
Trade Show & Virtual Event Social Media Support
When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…
Podcast Ep. #62 – Growth with Instagram – Foundational tips and secrets – Part 2
Today on the Academy we’re going to be talking again about Instagram. We're diving into part 2 of our series that's designed to help you…
Podcast Ep. #61 – Growth with Instagram – Foundational tips and secrets
Today on the Academy we’re going to be talking about Instagram. As a marketer and business owner during the day and an artist in my…
How to Boost YouTube Subscribers
Just like Google, YouTube is a large and powerful search engine. You can type in just about anything and find a video that relates to…
What is Sustainable Marketing and How Can You Leverage Social Media?
It’s always important to take the right approach with your marketing efforts. If you don’t find the right angle to connect with your target audience,…
Improving Facebook Ad Management
Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…
Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936
I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…
Drive Action in the Buyer’s Journey with Social Media
The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…
Should I Have a Google My Business Profile?
The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…
Tips for Setting Up New Business Social Profiles
Every business approaches social media in its own way. Some businesses love to engage with social channels and see these platforms as fundamental to their…
Using Social Media as a Shopping Platform
The popularity of social media needs no introduction. Billions of people around the globe have social media accounts, and countless hours are spent each day…
A Facebook Ads Strategy to Reach the Right Customers
While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…
