How Much Should I Spend on Digital Marketing?

At this point in history, it’s no longer a matter of whether or not your business should be engaging in digital marketing. Using digital promotional…


How to Build a Business That Survives and Thrives

Building a business is hard work. The rewards can be many, of course, but no one should expect it to be easy. If you are…


How to Grow and Succeed with EOS – The Entrepreneurial Operating System

Systems are everything in business. While it might be tempting to just run your business through sheer hard work and effort, that won’t always get…


Data Privacy Standards

Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…

Benefit of Virtual Events

The Benefits of Virtual Events Remain Post-Pandemic

The pandemic demanded a sudden and dramatic shift in how events were held. Where in-person conferences and trade shows were the standard across nearly every…

Podcast - Annual Business Planning - Part 2

Podcast Ep. #54 – Our process for annual business planning (Part 2)

Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year.…

Podcast - Annual Planning - Part 1 - lrg

Podcast Ep. #53 – Our process for annual business planning (Part 1)

Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you…

Podcast - 80-20-RULE

Podcast Ep. #52 – Essentialism and the 80/20 rule in business and life

Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start,…


Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business

Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you're…

Podcast - trust-workplace

Podcast Ep. #49 – The Alarming State of Trust Erosion, and What To Do About It

It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be…

Podcast - staying motivated and silencing critics - lrg

Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.

Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…


Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

Podcast-Matt Bailey-SiteLogic - lrg

Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator

Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…


Podcast Episode 29 – Growing a family business – A discussion with Josh Hostetler

Audio version: Video version: SUBSCRIBE TO OUR PODCAST Josh, who grew up climbing job site dirt piles and honing his hammering skills on scrap lumber,…

connecting with customers

Here’s Why a Post-Sale Check-In with Customers is a Must

In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……