Articles
Future SEO trends & tactics

Evolving and Navigating Future SEO Trends and Tactics

The world of digital marketing heavily relies on the implementation of effective SEO strategies. In today's highly competitive online landscape, businesses rely on SEO to…

Podcasts
SEO SWOT Analysis

Podcast Ep. #73 – The Value of an SEO SWOT Analysis

Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…

Articles
Outdated SEO tactics

Outdated SEO Practices You Shouldn’t Still Be Doing

The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success…

Articles
Competitor Keyword Analysis

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you’ll surely…

Articles
Top 10 Google Ranking Factors

Top 10 Google Ranking Factors

Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…

Articles
How Creating an FAQ Page Can Help Increase Organic Traffic

How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic

Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…

Articles
Inbound marketing - organic traffic

Organic Traffic is Down… Now What?

Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…

Articles
Optimize products for SEO

How to Optimize E-Commerce Products for SEO

When you think about SEO, you probably first think about the content that you create for your website. Typically, this is the heart of SEO—things…

Podcasts
SEO Basics and getting started

Podcast Episode 31 – Getting started with SEO – The Basics

SUBSCRIBE TO OUR PODCAST Today we'll start by explaining how it all works and then work to help you craft an actionable plan to get…

Articles
blog-post-topic-clusters

Use Blogging to Expand Topic Clusters

The concept of using blogging as a core element of your content marketing strategy is nothing new. For decades now, companies have been using an…

Podcasts
Podcast episode 28 - Local Offsite SEO Tactics

Podcast Episode 28 – SEO for local businesses (Part 5) Offsite Local SEO Optimization

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re presenting episode 5 of our series on SEO for local businesses. Are you in charge of marketing…

Podcasts
Local SEO Podcast Advice - Episode 4

Podcast Episode 27 – SEO for local businesses (Part 4) Onsite Local SEO Optimization

SUBSCRIBE TO OUR PODCAST Are you in charge of marketing a business that serves a specific town, city, or local region? Would you like to…

Articles
SEO-topic-clusters-pillar-pages

From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search…

Podcasts
SEO For Local Businesses Podcast Episode 3

Podcast Episode 26 – SEO for local businesses (Part 3) Google My Business – Advanced Recommendations

SUBSCRIBE TO OUR PODCAST Today on the Academy we’re presenting episode 3 of our series on SEO for local businesses. Are you in charge of…

Podcasts
25-SEO-For-Local-Businesses

Podcast Episode 25 – SEO for local businesses (Part 2) Google My Business Basics

Today on the Academy we’re rolling out episode 2 of our series on SEO for local businesses. Are you in charge of marketing a business…