Articles
Calls to Action: Conversions & Leads

Calls to Action: The Key to Website Conversions

When it comes to designing an effective website, the call to action (CTA) is a pivotal element, serving as a beacon to encourage conversions and…

Articles
Content creation ideas

Content Creation Ideas to Attract and Engage New Customers

Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…

Articles
What is UX writing hero

Words That Work: How UX Writing Improves the User Experience

When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…

Articles
Leverage AI for content creation

How to Leverage AI for Content Creation (Without Sounding Like a Robot)

While it is yet to be seen exactly how artificial intelligence tools like ChatGPT change the digital landscape, we can say one thing for certain…

Articles
podcast-advice-after-50-episodes

Advice for Starting Your Own Podcast

A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…

Articles
B2B-content-strategy

B2B Content Creation Ideas

Content is the backbone of any quality digital marketing strategy. That is true for B2C companies, and it is just as true for B2B companies.…

Podcasts
Podcast-Content Marketing-3-lrg

Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)

Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…

Podcasts
Podcast-Content Marketing-2-lrg

Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…

Articles
Improving-PPC-Ad-Copywriting

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

Articles
Email-Segmentation-Success

Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

Podcasts
Podcast-Content Marketing-1-lrg

Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…

Articles
creating-blog-content-calendar

How to Create a Blog Content Calendar

Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time…

Articles
guide-to-content-marketing

An Introduction to Inbound content marketing

Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…

Podcasts
Podcast-AI-Content-Creation-lrg

Podcast Ep. #66 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 3)

Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. As…

Articles
why-content-audit-is-important

How to Run a Content Audit and What to Take Away From It

Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…