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Words That Work: How UX Writing Improves the User Experience
When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…
How to Leverage AI for Content Creation (Without Sounding Like a Robot)
While it is yet to be seen exactly how artificial intelligence tools like ChatGPT change the digital landscape, we can say one thing for certain…
Advice for Starting Your Own Podcast
A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…
B2B Content Creation Ideas
Content is the backbone of any quality digital marketing strategy. That is true for B2C companies, and it is just as true for B2B companies.…
Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)
Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…
Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)
Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)
Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…
How to Create a Blog Content Calendar
Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time…
An Introduction to Inbound content marketing
Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…
Podcast Ep. #66 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 3)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. As…
How to Run a Content Audit and What to Take Away From It
Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…
Podcast Ep. #65 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If…
Podcast Ep. #64 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)
Today on the Academy we’re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.…
