Podcasts
Podcast episode 15

Podcast Episode 15 – Tactics for nurturing your potential clients and customers through the buyer’s journey

SUBSCRIBE TO OUR PODCAST At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're…

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SEO-CONTENT

Why Content is a Critical Aspect of SEO Success

For many marketing departments, SEO is an all-consuming topic. It’s easy to understand the appeal of SEO, as a stream of “free” traffic to a…

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Website landing page layout

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

Podcasts
The Academy - Podcast2

Podcast Episode 2 – 10 great reasons why you should start blogging today

SUBSCRIBE TO OUR PODCAST Blogging is indeed just a tool, a mere dot… on a longer continuum. But it is a revolutionary tool, and those…

Podcasts
The Academy - Podcast

Podcast Episode 1 – Must-haves for any content marketing strategy

SUBSCRIBE TO OUR PODCAST Content marketing is a core component of any digital marketing strategy. No matter what it is you are trying to promote,…

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content-marketing-must-haves

Five Must-Haves In Any Content Marketing Strategy

Inbound vs. Outbound Content Marketing Before we dive into some basic must-haves, it’s important to understand how to categorize different content marketing tactics—either inbound or…

Articles
Website landing page layout

Top 4 Tips for Optimizing Landing Pages for Conversions

Have you ever been redirected to another website after clicking on an ad or a promotional link? That new website is, in actuality, a landing…

Articles
Computers with hands reaching out for sales transaction

Boost Online Sales with Free Product Listings in Google Search Results

As COVID-19 continues to hinder businesses from running at full speed, small business owners are looking for any opportunities that they can online to make…

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Monitor with Download

Create Bonus Content/Content Upgrades for Higher Conversion Rates on Key Landing Pages and Blog Posts

Free white paper or ebook downloads are nothing new, but it’s how you frame them that could make a big difference. Content Marketing Institute recently…

Articles
Illustration of people on different devices

Be Present, but Be Patient: The Role of Content in the B2B Buying Journey

Image: CMO by Adobe B2B sales have always been challenging as corporate red tape can deter buying influencers from seeking or suggesting new vendors for…

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Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…

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Evergreen content

The Value of Evergreen Content to Small Businesses

While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…

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write content for customers

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be…

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Content Amplification

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing, and understanding what it means is the first step to putting it to work for your business.…

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content marketing nailed it

5 Tips to Nail Planning your Content Marketing Campaign

If you were to sit back and look at content marketing efforts from a bird's eye view, you'll notice that there is an awful lot…