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Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)
Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…
Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting
There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…
Segmenting Success: How Behavioral Segmentation Transforms Email Marketing
In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…
Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)
Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…
How to Create a Blog Content Calendar
Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time…
An Introduction to Inbound content marketing
Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…
Podcast Ep. #66 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 3)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. As…
How to Run a Content Audit and What to Take Away From It
Content is the lifeblood of a website. When you think about it, a website is little more than a collection of pieces of content that…
Podcast Ep. #65 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)
Today on the Academy we’re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If…
Podcast Ep. #64 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)
Today on the Academy we’re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.…
The Downfall of Using ChatGPT for Marketing Content
It seems that you can’t go anywhere on the internet these days without running into a discussion about ChatGPT. You might even hear a reference…
Content Marketing ROI
In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…
Short-Form Video Content Creation Ideas
It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…
How to Improve Conversion Rates on a Promotional Landing Page
Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…
Podcast Ep. #50 – Podcasting advice after 50 episodes
If you need advice to get started with podcasting and take the first steps, or you need motivation and tips to keep going beyond your…
