Content

Marketer’s Guide to Content That Converts (Even at 2 a.m.)

Attracting customers begins with delivering the right content to the right audience. For inbound marketing strategies to succeed, your content must not only engage but…

Save Time and Increase Revenue by Repurposing Your Content

When you have a limited marketing team, budget, and resources, you need to think creatively about how to get the most value from your efforts.…

Lead Generation Content Ideas to Drive High-Quality Leads

A well-thought-out lead generation strategy can be the difference between an empty sales pipeline and a thriving one. But capturing leads effectively requires more than…

Leveraging the Flywheel Effect to Create a Content Marketing Strategy

In the ever-evolving landscape of digital marketing, businesses are constantly searching for effective strategies to attract, engage, and delight/retain customers. One of the most transformative…

Calls to Action: The Key to Website Conversions

When it comes to designing an effective website, the call to action (CTA) is a pivotal element, serving as a beacon to encourage conversions and…

Content Creation Ideas to Attract and Engage New Customers

Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? Continuously producing engaging content is a challenge…

Words That Work: How UX Writing Improves the User Experience

When discussing website design, “UX” is shorthand for user experience. For a UX designer, the task at hand is to enhance the experience that a…

How to Leverage AI for Content Creation (Without Sounding Like a Robot)

While it is yet to be seen exactly how artificial intelligence tools like ChatGPT change the digital landscape, we can say one thing for certain…

Advice for Starting Your Own Podcast

A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…

B2B Content Creation Ideas

Content is the backbone of any quality digital marketing strategy. That is true for B2C companies, and it is just as true for B2B companies.…

Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)

Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…

Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

Segmenting Success: How Behavioral Segmentation Transforms Email Marketing

In business, treating all of your leads the same way is a recipe for failure. If you see each customer as exactly the same, you’ll…

Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…