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Podcast Episode 45 – How customer journey mapping can increase sales
Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…
Integrating HubSpot with Google Analytics
For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…
Drive Action in the Buyer’s Journey with Social Media
The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…
Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness
For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…
Business Growth and Digital Marketing News & Tips 9-18-22
The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results…
Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator
Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…
Use Responsive Search Ads to Test Messages
Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…
How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic
Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…
Podcast Episode 42 – Why defining your company purpose can be a game changer
Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…
Should I Have a Google My Business Profile?
The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…
Business Growth and Digital Marketing News & Tips 9-04-22
Are you struggling to fill positions within your company? Hiring isn’t just an HR function; digital marketing can play a huge role in attracting the…
The Flywheel Model
There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…
Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing
Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes #30 and #17 for…
A Beginner’s Guide to Cold Email
Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…
Video Podcast – How digital marketing can help with hiring and retention
View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…
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