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Podcast Ep. #55 – An overview of Inbound Marketing and why it’s a great investment

Inbound marketing is different than traditional marketing and advertising. I believe it's a better way to approach your marketing strategy and invest in the growth of your company.
Podcast - Inbound-marketing-overview

Today on the Academy I’d like to spend a little time talking about what inbound marketing is and why the approach is a great way to reach your target audience and ultimately grow your business.

As a business owner, you’re always working on the never-ending challenge of growing your customers and revenue. You can choose to go about this work in a number of different ways. You can go out there yourself as the business owner and network to drum up new business. You can hire and manage a team of salespeople. You can work your existing network of customers, partners, friends, and family for referrals. And you can spend money on an unlimited number of advertising opportunities and marketing tactics to fish for people who might happen to be looking for a company like yours at just the right time. There are many other ways to get the job done. And honestly, real success comes from having a successful strategy and system to get all of these tactics working together as a well-oiled machine.

But today let’s focus on one of the parts – your marketing plan. Many business owners simply call this advertising. But an effective marketing plan must be more than an advertising spend. Today we’re going to explore how you can make that happen by discussing a concept called Inbound Marketing.


About Sanctuary:

Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our world-class digital marketing and website design services.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. Learn more.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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