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Business Growth and Digital Marketing News & Tips 12-11-22

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
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Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So how do you make sure that your landing page is enticing enough to get people to take action? It starts with making sure you have the right audience in mind. Take your content to new heights with these tips.

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Getting the right people to land on your page may be the most difficult part. Many new marketers will fall into the trap of thinking that more is always better than less in terms of traffic, but that’s an easy way to spend a lot of money without getting much in return. It’s not so much about traffic volume as it is about making sure that the right people land on your page at the right time.


What you need to know:

YouTube is testing another monetization option for Shorts.

Niche publishing is on the rise. Here’s why some brands are creating their own small-scale magazines.

National TV ad investment holds steady, but viewership trends favor streaming.

Mastodon is a decentralized, open-source software platform that’s gaining popularity as a “Twitter alternative”.

Google is adding some new Search enhancements for the holidays, including AR try-on functionality.

The nostalgic marketing trend is fueled by the demand for escapism during tough times.

Hootsuite has published a new guide to LinkedIn marketing strategy – 17 tips for 2023.

Twitter misses ad revenue targets during the World Cup and is cutting back on future revenue projections.

More business & economy news:

Warner Bros. Discovery’s CEO said the advertising market is weaker than it was during the lowest point of the pandemic.

Pay transparency in NYC is now required, meaning private employers must now disclose a “good faith estimate” of salaries.


Short-Form Video Content Creation Ideas

Short videos or reels aren’t just for influencers. Businesses can get great engagement on social media by creating some easy-to-digest, short and catchy video content. While that task can feel like a big one, it might not be as crazy as you think. Get ideas for types of content that can work well for small business marketing.

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Our Process for Annual Business Planning

Annual planning is your opportunity to take some time and give yourself permission to stop working in the business and work on the business. In this episode we talk specifically about planning and running a two-day annual planning meeting with the leadership of your company. 

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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