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Offer Flexible Payment Options to Sustain and Grow Your Business Through a Downturn
Many customer experience functions require reinvention or improvement as we collectively move into a new era of doing business. Tighter budgets and future financial fears…
Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping
Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…
Get Messages from Consumers Straight Through Google Maps & Search with Business Messages by Google
On June 25, 2020 Google announced expanding access to its Business Messages in Maps and Search. While they were at it, Google also announced new…
Preparing for Google’s Page Experience Update Coming in 2021
If you are a marketer for a small business, you know how important your website is to serve your customers. Your website helps promote your…
Google Introduces New Direct Response Advertising Opportunities on YouTube
Google has been innovating a lot recently to help their advertisers gain as much as they can during the COVID era. It's a strange time…
Here’s What You Need to Know About the Google BERT Algorithm Update
For most companies, it takes a long time to earn a coveted spot in one of the top search results on Google. So it’s nerve-wracking…
Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait
Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…
Purchase a Gift Card or Make a Donation Straight from Your Google My Business Profile
Due to the impact COVID-19 has had on local communities, Google has been working hard to make supporting local businesses easier. Recently, that extended beyond…
Retargeting Facebook Ad Traffic for Better Conversions
Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…
Continuous Website Development Means Faster Times to Market, Lower-Risk Releases and an Overall Higher Quality Site
If your website is more than three or four years old, it’s nearly guaranteed to be behind-the-curve in terms of technology, design and current best…
GMB Updates Offered During the COVID-19 Crisis to Help Effectively Communicate with Customers
The COVID-19 pandemic has affected almost every business in the country in one way or another. Google was quick to react and offered assistance to…
Optimizing Events for Google Search: Boost That Attendance!
Visibility for your events is more important than ever, as Google has added some search perks specifically for events. Why is that vital for yours?…
Positioning Your Company in Difficult Times
In times of crisis like we’re currently experiencing with COVID-19, it can be hard to determine the best way to position your company. Through these…
Google’s Latest Update: Mobile First Indexing
Until now, Google has been indexing the desktop version of a page’s content, even though most people search from their phone and receive mobile results.…
Roundtable: How to Reach a Quarantined Audience
If you’re like us, you’re most likely doing your best to socially distance yourself to help flatten the curve of this pandemic we’re facing. There’s…
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