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Search Engine Local Ranking Factors
Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…
Social Media 101
The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…
How to Evaluate SEO Providers & Avoid the Sketchy Ones
The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…
5 Sketchy SEO Tactics
Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…
Mobile First – What you need to know
We’ve heard a lot lately about mobile websites, responsive websites, mobile marketing and having a ‘mobile first’ approach to your web design and digital marketing.…
The Value of Evergreen Content to Small Businesses
While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…
Getting the Most out of Google Analytics
As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…
Pinterest – What’s Pin Going On
For those of you that might not be aware of Pinterest, we think it’s time to get pinning on your board. In a snapshot, Pinterest…
Internal Linking Tactics
When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…
5 Best Practices for Retargeting Campaigns
Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…
Getting Online Reviews
They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…
Three Steps for Mobile Success
As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements…
Social Media: The Inside Scoop
This is the fifth and final post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy.…
Determining a Social Media Strategy
Determining a Social Media Strategy This is the fourth post in our series of understanding how Social Media works and how to tie it into…
Social Media Research: Know What Works
Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it…
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