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Marketing to Gen Z: Tips to Help Get You Started
As a digital marketer, you know that rules and tactics are always changing. It can feel hard to keep up, especially navigating the waters of…
Hyper-personalization. It’s What the Next Era of Digital Marketing is Made of.
Despite the growing percentages of consumers who are concerned about their data privacy (86% according to Smart Insights), 72% of consumers say they will now…
Everything You Need to Know About Spotify’s Expanded Ad Capabilities
Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…
Google Search in 2019
Google has recently released a list of additional features that are aiding in the discovery of web pages. With a focus on making search results…
Facebook Shrinks Mobile Newsfeed Ad Space
As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…
Split Testing 101 – What you need to know
You’ve put a lot of time and money into developing a professional, custom website to promote your top of the line product or service, but your…
Mobile-First Index: A Heads Up on Google’s Latest Change
Another Google update? We know what you mean. It seems Google is constantly changing and tweaking their algorithm in an effort to improve their search…
10 Pro Tips for Better Cross-Channel Marketing
Consumers engage with brands using a wide variety of different platforms and mediums these days. You need to engage your customers where they’re at and…
How Important is Google
How Important is Google to Local Businesses? In digital marketing and the world of SEO, we focus a good portion of our efforts on getting…
Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy
Over a decade ago we were preaching “content is king” - long before the field of content marketing was an actual thing. Sure good design,…
Email Marketing Campaign Stats
Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…
Networking with The American Marketing Association
There is a network of marketing professionals that spreads across the United States, bound together by the same mission of educating and equipping others in…
Four Core Marketing Principles
Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…
Mobile Website Speed Matters
Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games…
Combating The Negative Review
Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…
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