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Google Featured Snippet Update: Position Zero is No More
Google made an announcement earlier this year that featured snippets, which were once considered “position zero”, now count as position one on the first page…
A Conversation With Patrick Warczak
Patrick Warczak is an experienced marketing professional with a demonstrated history of developing and managing brands, sales promotions and business development programs in a variety…
Add Article Structured Data to News Posts to Help Them Stand Out in Search Results
Google recently published an article on best practices for news coverage with Search. In these uncertain and constantly changing times, it’s important to make sure…
How Digital Marketing Will Help Your Business Survive a Pandemic
We understand that now is a very difficult time for your business. With so much uncertainty, it’s hard to understand what the immediate future holds—and…
3 Habits to Keep Creatives Energized
Here at Sanctuary our first core value is: WE ARE SANCTUARY Sanctuary: n.(sank-choo-air-ee) A place of refuge or asylum. A sheltered, protected place removed from…
Website Micro-interactions to Collect Customer Feedback
Your website can do so much more to grow your business than just acting as the online hub for generating leads and sales. Understanding and…
Create Bonus Content/Content Upgrades for Higher Conversion Rates on Key Landing Pages and Blog Posts
Free white paper or ebook downloads are nothing new, but it’s how you frame them that could make a big difference. Content Marketing Institute recently…
Be Present, but Be Patient: The Role of Content in the B2B Buying Journey
Image: CMO by Adobe B2B sales have always been challenging as corporate red tape can deter buying influencers from seeking or suggesting new vendors for…
Online Reputation Management: A Crucial Undertaking for Your Business
As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods…
Seeing Favicons in Your Google Search Results? Here’s Why…
Have you noticed anything different in your Google Search results lately? Google added tiny favicon icons to its organic search results in January. It was…
Why You Should be Manually Selecting Facebook Ad Placements for Better Results
When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by…
Boost Your Digital Marketing Results with Personalization
If you want your company or brand to stand out, you need to personalize your digital marketing tactics to appeal more to potential customers. People…
New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative
Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out…
Improve Your Google Ads with the New Explanations Tool
Google ads can be a great way to advertise your product or company. They can help drive traffic to your website and generate more leads…
Combined Audiences for Search Targeting in Google Ads
You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…
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