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Business Growth and Digital Marketing News & Tips 01-08-23

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
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A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them time after time, a business can find success in a competitive marketplace. 

Consider three habits to learn in the new year to help your business succeed.

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Success doesn’t happen by accident. Instead, achieving goals is the result of intentional, decisive actions that are designed to strive toward those targets. In other words, it’s the habits that support your selected goals that will determine whether or not you are successful in the end.

MARKETING AND GROWTH NEWS

What you need to know:

Google’s “Year in Search” results show the most popular searches in 2022.

LinkedIn launches Group Identity to target ads based on LinkedIn data points.

Twitter is rolling out keyword blocking controls for ad placement.

Amazon is launching a new Tik-Tok-like shopping feed.

Tumblr may be making a comeback as it attracts advertisers.

TikTok could be banned in the U.S. due to a new bill from a bipartisan group of lawmakers.

Ethical AI use is a top priority for marketers in 2023.

Pinterest has released trend predictions for 2023.

The B2B market faces younger buying committees.

LinkedIn takes a closer look at its best performing posts of 2022.

Twitter plans to expand the types of political advertising allowed on the platform.


EMAIL MARKETING

What’s the Best Time to Send an Email?

Given the potential power of email marketing, it’s worthwhile to nail down even the smallest details in your email campaigns. With that in mind, consider the topic of email timing. When is the best time to send an email?

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ADVERTISING

How to Perform a Quick PPC Audit to Improve Your Results

Some PPC campaigns do nothing but burn up your budget at an impressive rate. You can easily spend a lot of money without getting much (or any!) return if you aren’t careful. Properly setting the parameters for your campaigns and monitoring how they perform along the way will help you avoid a disaster. 

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Chris-Auman
About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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