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Content Marketing: Blog posts vs. Landing Pages

Do you have thousands of newsletter subscribers? Are your sales reps are pounding the pavement trying to convert leads? Is your advertising budget strong, but…

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what is responsive website design

Why is Responsive Website Design Important?

A responsive website design dramatically adapts itself to all mobile platforms, such as tablets, laptops and smartphones. It also manipulates the minimum and maximum pixel…

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You Are More Than Your Website

Social media has upended traditional marketing strategies, changing the ways businesses communicate with their customers. Online marketing expanded the reach of businesses, finding new markets…

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Avoid duplicate content on ecommerce sites

How to Avoid Duplicate Content on Your E-Commerce Site

Despite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are…

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Does Your Website Generate Leads?

A successful business website is one that actively generates leads on an ongoing basis. To ensure that this happens, you need to assess the effectiveness…

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The Role of Social Media in Marketing Your Local Business

Everyone is aware that social media and online advertising have become major components of most digital marketing campaigns. However, some local small businesses still hold…

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How S.M.A.R.T. are your Digital Marketing Goals?

[caption id="attachment_7790" align="alignleft" width="300"] S.M.A.R.T. Digital Marketing Goals[/caption] When it comes to digital marketing, many businesses take an approach akin to throwing mud against a…

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The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

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Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

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Beginners Guide to Keyword Research

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…

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images for SEO success

Using Images for SEO Success

With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course.  Who’s going to have the best…

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US Print vs. Online Ad Spend 2011-2016, Source: eMarketers

Big data meets social marketing. Is your CRM Strategy changing with the times?

Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby: Customers are…

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Landing Page Optimization

5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…

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How Ohio Manufacturers Are Growing Again

How SEO is helping Ohio manufacturers grow their businesses

Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…

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4 Organic Search Marketing Trends to Look for

This year was an interesting year for SEO’s and internet marketing professionals alike.  With Google releasing algorithm updates like they were going out of style,…