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Google Adwords Ad Retargeting

Improve your Small Business PPC Results with Google AdWords Ad Extensions

As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…

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People can feel perfection

"People can feel perfection." - Disney Imagineer John Hench I was recently inspired by an article that I read regarding how Disney doesn't micromanage, they overmanage.…

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spaghetti content marketing strategy

What can you expect when implementing a content marketing campaign?

Ohio business leaders are coming to embrace the concept of 'content marketing.' The transition from traditional outbound 'interruption' based marketing to an inbound or content…

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A Local SEO Glossary of Terms

NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…

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Yext, Localeze or UBL for Local SEO

I recently answered a question over at SEOMOZ and weighed in with my opinion on the value of these local search/business data distribution services and…

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An effective link building strategy

I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…

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Why Local SEO can be hard

It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…

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Using Twitter to engage with local customers and clients

After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…

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Why Local Search Engine Optimization is Important for Small Businesses & Marketers

When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…

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The mobile website vs. app debate – What’s the best choice?

I've been asked many times regarding my opinion on whether a client should develop an app or just focus on their website. Apps are all…

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Advice on creating low budget, informational YouTube Videos for your website

Ok, so over the years we've learned a few things about web video. We're by no means experts but here are some basic 101 tidbits…

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Local Search – Analysis of how consumers find what they need

For consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at…

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Marketing Strategy: ‘Blog for Business’ or ‘Dial for Dollars?’

I recently took part in a very lively discussion on LinkedIn where someone posed the question: For a small company, are cold calls effective? Well this…

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Quality vs. Quantity: The Content Marketing Dilemma

According to a recent study, by the Content Marketing Institute and Marketing Profs 64%  of marketers believe that producing enough content was their number-one challenge.…

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PPC: How To Get More Bang for Your Buck

If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that's true with…