Articles

5 Tips to Nail Planning your Content Marketing Campaign

If you were to sit back and look at content marketing efforts from a bird's eye view, you'll notice that there is an awful lot…

How to Amplify Your Content

If you’ve been operating within the world of digital marketing recently, I can almost guarantee that you’ve heard the phrase “Content Marketing”. Everyone is talking…

Local Search Tactics Phase 6: Enterprise Specific Local SEO

In Phase 6 of our Massive Guide to Local Search Tactics we look at special challenges related to working with larger companies. The following are…

Local Search Tactics Phase 5: Secondary Offsite Local Strategies

If you've mastered the SEO basics in the first four phases of our Massive Guide to Local Search Tactics, or you happen to have unlimited…

Local Search Tactics Phase 4: Secondary Onsite Local Strategies

After you've mastered the basics you can let the real work begin! The following secondary SEO tactics can be extremely effective but like most good…

Local Search Tactics Phase 3: Primary Offsite Local Strategies

Like the primary onsite strategies recommended in phase 2 of our Massive Guide to Local Search Tactics, there are many things that you can control…

Local Search Tactics Phase 2: Primary Onsite Local Strategies

There are many things that you can accomplish with your own website so you shouldn't waste an opportunity that you can fully control. Many of…

Local Search Tactics Phase 1: Local Campaign & Planning Setup

Every great SEO campaign starts with a solid foundation. In this section of our Massive Guide to Local Search Tactics you'll learn the basics of…

Education and Engagement — How to grow your digital footprint online

5 reasons why educating yourself and engaging online is important for your success online I recently wrote a post about my daily ritual of reading,…

Why Tracking Local Leads and Conversions Online is Getting Harder

Digital marketers and business owners have been talking for a while now about how it's becoming harder to track local digital marketing efforts. It used…

How to Establish the Habit of Reading, Sharing and Creating Great Content

My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the…

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you - or the company you’ve hired to do your…

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

What is Responsive Web Design?

If you're reading this blog on your smartphone or tablet, you're not alone. Most of us are attached to our mobile devices and frequently use…

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…