Articles

The Value of Evergreen Content to Small Businesses

While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…

Pinterest – What’s Pin Going On

For those of you that might not be aware of Pinterest, we think it’s time to get pinning on your board. In a snapshot, Pinterest…

Internal Linking Tactics

When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…

Three Steps for Mobile Success

As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements…

Social Media: The Inside Scoop

This is the fifth and final post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy.…

Determining a Social Media Strategy

Determining a Social Media Strategy This is the fourth post in our series of understanding how Social Media works and how to tie it into…

Social Media Research: Know What Works

Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it…

Social Media Research: Know Thyself

This is the second post in our series on understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The…

Digital Marketing & Social Media Series

Digital Marketing and Social Media The world of Social Media has changed over the years. What has its roots in simply befriending someone or following…

Google Mobilegeddon Is Here – What you need to know

In a new, ongoing monthly report, our company President Chris Auman strives to identify the one big digital marketing news story that you need to know about.…

Google Mobile Friendly Update

Do you already have a mobile-friendly web design? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those…

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Living in Northeast Ohio, I've heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff…