Facebook inspect tool small

Improve Your Campaign Performance with the New Facebook Inspect Tool

If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting…

Spotify Podcast Advertising begins a new wave of podcast growth. Learn more.

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…


Facebook Shrinks Mobile Newsfeed Ad Space

As of Monday, August 19, Facebook has modified the requirements for ad creative. This includes a change in the aspect ratios for images on it’s…

Retargeting & Remarketing

5 Best Practices for Retargeting Campaigns

Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…

Google Ad Customizer Countdown Function

Running a Sale This Spring? Create Urgency with This Sweet, New Tool!

Living in Northeast Ohio, I've heard firsthand from our brick and mortar retail clients that this winter was tough for business. You and your staff…

Beginners Guide to Keyword Research

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…

Landing Page Optimization

5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…

Google Adwords Ad Retargeting

Improve your Small Business PPC Results with Google AdWords Ad Extensions

As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…


PPC: How To Get More Bang for Your Buck

If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign.  Of course, that's true with…


Branded vs. Non-Branded Keywords

If the bulk of your site's organic search traffic comes from people searching for variations on your company name, congratulations! You've got name recognition --…


LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models…


Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and…


Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social…

How to write a great pay-per-click ad

If you are just starting out with PPC advertising you're probably wondering what separates a good ad from a bad ad - essentially an ad…