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PPC-PRODUCT-LAUNCH-STRATEGY

Utilizing PPC in Your New Product Launch Strategy

Launching a new product is an exciting time for a business. Plenty of hard work has surely gotten you to the point of bringing a…

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mobile-advertising

Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App

The navigational capability of mobile smartphones is one of the features that have caused these devices to play such a major role in modern life.…

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Improving-PPC-Ad-Copywriting

Feature, Benefit, Feeling: A Framework for Improving PPC Ad Copywriting

There is simply no substitute for great PPC (pay-per-click) copy with Google Ads. Sure, you can do tons of keyword research, get to know your…

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types-of-google-ads

A Guide to Google Ads Types and How to Use Them

The power of Google Ads is no secret. In fact, when you were first getting started in digital marketing – or, maybe you are just…

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non-e-commerce-conversion-value

How to Outperform Competitors with Facebook Ads

Facebook Ads are one of the best ways to reach your target market, no matter what market niche you happen to be in. With billions…

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google cost per lead benchmarks

Google Ads Cost Per Lead Benchmarks by Industry

Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…

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Get started with Google Ads

How to Get Started with Google Ads

Running paid ads is one of the best ways to promote your business in the digital sphere. While there are other places online to run…

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Google Ads Extensions

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

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Advertising PPC Audits

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

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Advertising Success with Google Display Ads

How to Be Successful with Google Display Ads

Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…

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Advertising customer match lists

Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting

Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…

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Responsive Search Ads graphic

Use Responsive Search Ads to Test Messages

Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…

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PPC targeting and segmentation

PPC Audience Targeting and Segmentation

Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…

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Data-driven PPC and Automation

Create Data-Driven PPC Campaigns with Automation

One of the earliest forms of paid marketing on the web, pay-per-click (or PPC) ads continue to be as relevant today as they were years…

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Facebook Ad Strategies

A Facebook Ads Strategy to Reach the Right Customers

While it seems like just yesterday that Facebook Ads was a new player in the digital marketing landscape, time has passed quickly, and this platform…