Advertising

Getting Customers Back to Your Website with Retargeting Ads

The internet represents the greatest marketing opportunity on earth. Simply put, no other platform can reach even a fraction of the audience that can be…

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

Google Introduces New Direct Response Advertising Opportunities on YouTube

Google has been innovating a lot recently to help their advertisers gain as much as they can during the COVID era. It's a strange time…

Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait

Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…

Retargeting Facebook Ad Traffic for Better Conversions

Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…

Why You Should be Manually Selecting Facebook Ad Placements for Better Results

When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by…

New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative

Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out…

Improve Your Google Ads with the New Explanations Tool

Google ads can be a great way to advertise your product or company. They can help drive traffic to your website and generate more leads…

Combined Audiences for Search Targeting in Google Ads

You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…

Visual Ad Formats are King on Google

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…

Google Lead Form Extensions Show Promise for Higher Conversion Rates

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…

Offline Conversions Matter, Too! Start Tracking Store Visits in Google Ads

Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing…

Improve Your Campaign Performance with the New Facebook Inspect Tool

If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting…

Everything You Need to Know About Spotify’s Expanded Ad Capabilities

Early in 2019, Spotify spent $400 million to acquire podcast companies Paracst, Gimlet and Anchor and has been busy building up a repertoire of exclusive…