Advertising

Podcast Episode 3 – SEO vs PPC – The pros and cons of the top digital marketing tactics

SUBSCRIBE TO OUR PODCAST Of the two major digital marketing opportunities on the web, which one is the "best bet"? Many people struggle with this…

Paid Search Ads: The Key to Getting More Leads?

For nearly any business goal, there's a short-term solution and a long-tail strategy that can be created to help reach that goal. Similarly, when it…

PPC Ads for Beginners: Everything You Need to Know About Pay-Per-Click Ads and How to Get Started

As a small business, you have to allocate your marketing spend carefully, paying close attention to generating maximum return on investment. Where does PPC fit…

Getting Customers Back to Your Website with Retargeting Ads

The internet represents the greatest marketing opportunity on earth. Simply put, no other platform can reach even a fraction of the audience that can be…

Audience Targeting Strategies for Social Media Ads

Social media advertising is essential if you are looking to expand your reach to new target audiences—and fast. Several studies show that organic reach is…

Updates to Responsive Search Ads & Shopping Campaign Ads from Google Help Get More Customers Shopping

Google keeps unrolling new features that help us better target our ads or test new aspects of our campaigns, and ultimately help you reach the…

Google Introduces New Direct Response Advertising Opportunities on YouTube

Google has been innovating a lot recently to help their advertisers gain as much as they can during the COVID era. It's a strange time…

Updated Google Ads Policies Put In Place to Protect Users from Discrimination and Clickbait

Google is often making adjustments to its policies to better serve its users and ensure quality results. We recently saw two new policy updates for…

Retargeting Facebook Ad Traffic for Better Conversions

Have you been running Facebook social media ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach.…

Why You Should be Manually Selecting Facebook Ad Placements for Better Results

When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by…

New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative

Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out…

Improve Your Google Ads with the New Explanations Tool

Google ads can be a great way to advertise your product or company. They can help drive traffic to your website and generate more leads…

Combined Audiences for Search Targeting in Google Ads

You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…

Visual Ad Formats are King on Google

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…

Google Lead Form Extensions Show Promise for Higher Conversion Rates

Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…