Inbound Marketing Hub | Sanctuary

Inbound Marketing

Sanctuary is an Inbound Digital Marketing Agency. We increase revenue to grow organizations. Inbound is a holistic approach that utilizes digital marketing strategies, tactics, data and tools to deliver solutions to attract, engage and delight customers across the entire customer journey.

As your inbound marketing experts, we’ve put together this hub of inbound information and resources to help you take your business growth strategy to the next level.

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An Overview of Inbound Marketing
Featured Resource: Inbound Marketing 101 White Paper
Why Invest in Inbound
Featured Tool: Digital Marketing Scorecard
The Flywheel Model
Featured Podcast: Accelerating Business Growth with the Inbound Flywheel Model
The Customer Journey
Featured Blog Posts
Inbound with HubSpot
Featured Blog Posts
Take the Next Steps
Convince Your Boss
Schedule a Meeting with Sanctuary

 

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An Overview of Inbound Marketing

Inbound marketing attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don't always want, inbound marketing attracts customers by forming valuable connections they are looking for that solve problems they already have. Inbound centers around the notion that when your customers succeed, your business succeeds.

The inbound methodology is applied in three ways: customer attraction, customer engagement and customer delight. These three phases make up what’s called the flywheel, and the inbound methodology is a strong foundation for powering momentum within your flywheel.

At Sanctuary, we create powerful inbound strategies that consider every phase of your customer journey, or the path that your customers take from initial attraction to purchase. Keep reading to learn more about the flywheel, the customer journey, the role that HubSpot plays in inbound marketing, and why you should invest in this popular approach to modern digital marketing.

FEATURED RESOURCE
White Paper: Inbound Marketing 101

This white paper breaks down the components of inbound marketing and helps you develop processes and methodologies to apply to your brand strategy. When you’re done, you’ll be able to confidently scale and grow your customer base with the knowledge you take away from this guide.

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Why Invest in Inbound?
When you invest in digital strategies tailored toward your key audiences, your marketing tactics become more helpful and meaningful to prospective customers rather than just noise they want to block out. An investment in inbound is an investment in your customers and your business.

These stats illustrate just how effective inbound marketing is:

Inbound Leads Are Less Expensive: Inbound leads acquired after five months of consistent inbound marketing are 80% less expensive than outbound leads.

Inbound Costs Less Than Outbound: Inbound marketing costs $14 less than traditional marketing for each newly acquired customer.

Inbound Generates More Leads: Content marketing can save you up to 62% more and bring three times more leads compared to traditional marketing.

FEATURED TOOL
Digital Marketing Scorecard

Will your digital marketing strategy return the revenue growth you need?

You can’t afford not to invest in inbound marketing. Discover the opportunity cost you’re missing with this 10-question Inbound Marketing Scorecard for your business.

The Flywheel Model
The flywheel drives business growth and customer delight.

The inbound methodology serves as a strong foundation for your flywheel. The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. It's remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy.

Attract
In the attract phase, you attract visitors with useful content and remove barriers as they try to learn about your company.
Engage
In the engage phase, you make it easier to shop and buy from you by enabling customers to engage with you on their preferred timelines and channels.
Delight
In the delight phase, you help, support and empower customers to reach their goals. Remember, customer success is your success.

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FEATURED PODCAST
Ep. #74 – Accelerating Business Growth with the Inbound Flywheel Model

Ready to hear more about the Flywheel? Let’s dive in!

The Customer Journey
Have you ever wondered how social media, Google Ads, blogging or email play a part in the bigger path to your website and becoming a customer? Customer journey mapping is a great tool for keeping track of key customer milestones along the way that ultimately lead up to a partnership with your business. Once you have mapped the journeys of several customers from each of your key audiences, you can use that information to predict and plan future experiences.

Below is an example of just one unique customer journey out of thousands of different possibilities and combinations of tactics:

Buyer’s Journey vs. Customer Journey
While the buyer’s journey only focuses on the path from initial brand awareness to purchase/conversion, the customer journey encompasses the entire customer lifetime journey from initial awareness, to purchase, to repeat purchases and testimonials. When you focus on the customer journey and ways to attract, engage AND delight your customers, you put energy back into your flywheel and allow it to propel further business growth.

FEATURED BLOG POSTS

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Utilizing GA4 for Enhanced Customer Journey Analysis

By analyzing the entire customer journey, from the start of the engagement to conversion and beyond, marketers can adjust their strategies and continually improve results.

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Customer Journey Mapping for a More Customized Experience

Customer journey mapping is a useful technique to help you understand how customers interact with your brand and how you can move them toward a purchase as consistently as possible.

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Nurturing Customer Throughout the Buyer’s Journey

At least half of the leads that come through are not actually ready to buy. They’re just beginning to explore their options. Learn how to nurture your customers throughout the buyer’s journey.

Read More