Inbound Marketing 101 White Paper - Free Download

Inbound Marketing 101

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Inbound Marketing Fundamentals: An Introduction

Inbound marketing is a customer-centric approach aimed at attracting, engaging, and delighting audiences through valuable content and interactions. In short, inbound marketing is the art of putting your customers first.

We’re all consumers, inundated by brand outreach daily. Inbound marketing allows you to become relevant in the eyes of your ideal customer, not just another distraction or interruption.

Delivering the right content to the right person at the right time is critical to an effective inbound marketing strategy

Download this free white paper to learn more about the different aspects of inbound marketing, including:

  • Getting to Know Your Customer
    • Buyer Personas
    • Mapping Your Buyer’s Journey
  • Developing a Content Distribution Strategy
    • Owned vs. Earned vs. Paid
    • Setting Content Distribution Goals
  • Behavioral Marketing and Customer Segmentation
  • Marketing Attribution and Experimentation
    • Single-Touch vs. Multi-Touch
  • Marketing at Scale with Automation and Artificial Intelligence (AI)