Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better way to grow your organization — The Flywheel Model.
The flywheel model is a strategic approach to doing business that was introduced by author Jim Collins. It describes how businesses can create a holistic strategy to harness the power of momentum, and it’s compounding effects, to generate sustainable growth. In contrast to a traditional approach where isolated teams worked to create revenue and service customers, the flywheel model is a continuous cycle of effort across your entire organization, geared to do one thing – create an amazing customer experience. These efforts feed into each other, creating a self-reinforcing loop that, over time, can propel your company’s success in big ways.
Ready to hear more? Let’s jump into it…
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