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Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model

The flywheel model is a strategic approach to doing business.
74-The Inbound Flywheel Model

Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better way to grow your organization — The Flywheel Model.

The flywheel model is a strategic approach to doing business that was introduced by author Jim Collins. It describes how businesses can create a holistic strategy to harness the power of momentum, and it’s compounding effects, to generate sustainable growth. In contrast to a traditional approach where isolated teams worked to create revenue and service customers, the flywheel model is a continuous cycle of effort across your entire organization, geared to do one thing – create an amazing customer experience. These efforts feed into each other, creating a self-reinforcing loop that, over time, can propel your company’s success in big ways.

Ready to hear more? Let’s jump into it…


About Sanctuary:

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Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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