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Combined Audiences for Search Targeting in Google Ads
You have the option to now combine audience targeting to create special audiences for your search targeting efforts in Google PPC Ads. You can layer…
Visual Ad Formats are King on Google
Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your…
It’s Time to Dust Off That Old FAQ Page for a Shot at Position Zero
In the past, FAQ pages have been treated like a non-important essential—if that even makes sense. You know you should have an FAQ page (everyone…
Push Notifications: What are They and Why are They Important?
When a notification pops up on your phone or computer, it’s pretty hard to ignore, right? That’s the whole idea behind push notifications, and the…
Google Lead Form Extensions Show Promise for Higher Conversion Rates
Why Does Google Think Lead Form Extensions are Effective for Businesses? Convenience: Users can complete the lead form directly from the search results instead of…
Are You Getting the Most of Your Google My Business Listing?
Google My Business (GMB), like all other Google platforms, continues to make innovative new features to help both local and national businesses get the most…
Don’t Let Slow Site Speed Warnings Deter Website Visitors
You may have already been dealing with Google’s more recent focus to improve user’s mobile experience. Mobile site speed was key to maintaining good organic…
Google Officially Launches FAQ Schema
Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. According to Search Engine Journal,…
Offline Conversions Matter, Too! Start Tracking Store Visits in Google Ads
Did you know that you have the ability to track offline store visits in your Google Ads account? This can be extremely helpful when bringing…
Improve Your Campaign Performance with the New Facebook Inspect Tool
If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting…
Utilize Local Influencers to Connect with Like-Minded People
Every time you scroll through Facebook or Instagram, it seems like there’s a friend or acquaintance talking about a product they love, a new service…
Connect Faster with Potential Customers Through Voice Search
Over the past few years, people across the world have been changing their searching behaviors from clicking on a smartphone keyboard to an easier, more…
Google’s Position Zero: The Ultimate SEO Achievement
Have you started to notice that Google Search results look a little different lately? If you’ve Googled a question, it’s likely you’ve seen information in…
Why Most Websites Should Have Live Chat
Live chat could be holding a lot of untapped potential for your business. In today’s mobile-focused and fast-paced world, customers expect to have questions answered…
Influencer Marketing: Real People Sharing the Benefits of Your Brand
Think about the last time a friend or family member told you about a product. It’s likely you felt more apt to try it because…
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