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Business Growth and Digital Marketing News & Tips 1-22-23

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
The Academy - Newsletter 030722

Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering a market that already exists, so you need to understand the market and then create a plan around that reality. 

✅ Research competitors. ✅ Understand your audience. ✅ Know your tactic options. 

Only then can you build an effective strategy. 

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Some businesses make the mistake of ignoring the existing competition and market conditions because they are afraid to face the situation for what it is. Don’t shy away from the challenge; Research it thoroughly so you understand what you face and then start to build a plan that can rise to the occasion.


What you need to know:

Baby come back! Twitter is incentivizing advertisers to come back to the platform by offering to match ad spend up to $250,000.

Deceptively “green”? The FTC is considering proposing regulations on environmental marketing of consumer products.

Screen Time Soars. New report from shows that time spent using social apps rose to new highs in 2022.

Feel the Rithm. Here’s your guide to understanding Facebook’s News Feed algorithm in 2023.

Beat the checkmark blues. Here’s what the new Twitter profile badges all represent.

Chat it up. Microsoft has been in talks to invest $10 billion into OpenAI, the firm behind the wildly popular app, ChatGPT.

Negative Nancies: 96% of customers look for negative reviews specifically.

SEOh My! The majority of companies surveyed are increasing their SEO budget this year because it provides a higher ROI.

Start brainstorming. Performance Max is forcing search marketers to rethink their Google Ads strategy.


Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization, and keyword competitor analysis is an important tactic in your overall strategy to beat out the competition in terms of search rankings and organic traffic. 

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Frictionless Sales to Grow Your Business

Sales grow your company. That’s the bottom line. But just pushing your salespeople to “sell more”, at all costs, is not the ideal solution. In this episode, we’ll discover why as we explore the process that your salespeople should go through to align themselves with their customers along the way.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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