Business Growth and Digital Marketing News & Tips 1-22-23

Don’t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn’t take place in a vacuum… You are entering a market that already exists, so you need to understand the market and then create a plan around that reality. 

✅ Research competitors. ✅ Understand your audience. ✅ Know your tactic options. 

Only then can you build an effective strategy. 

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MARKETING AND GROWTH NEWS

What you need to know:

Baby come back! Twitter is incentivizing advertisers to come back to the platform by offering to match ad spend up to $250,000.

Deceptively “green”? The FTC is considering proposing regulations on environmental marketing of consumer products.

Screen Time Soars. New report from data.ai shows that time spent using social apps rose to new highs in 2022.

Feel the Rithm. Here’s your guide to understanding Facebook’s News Feed algorithm in 2023.

Beat the checkmark blues. Here’s what the new Twitter profile badges all represent.

Chat it up. Microsoft has been in talks to invest $10 billion into OpenAI, the firm behind the wildly popular app, ChatGPT.

Negative Nancies: 96% of customers look for negative reviews specifically.

SEOh My! The majority of companies surveyed are increasing their SEO budget this year because it provides a higher ROI.

Start brainstorming. Performance Max is forcing search marketers to rethink their Google Ads strategy.

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SEO

Introduction to Competitor Keyword Analysis

Keywords are at the heart of search engine optimization, and keyword competitor analysis is an important tactic in your overall strategy to beat out the competition in terms of search rankings and organic traffic. 

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PODCAST

Frictionless Sales to Grow Your Business

Sales grow your company. That’s the bottom line. But just pushing your salespeople to “sell more”, at all costs, is not the ideal solution. In this episode, we’ll discover why as we explore the process that your salespeople should go through to align themselves with their customers along the way.

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