Internet Marketing

How Important is Google

How Important is Google

How Important is Google to Local Businesses? In the digital marketing world, we focus a good portion of our efforts on getting found or showing up in Google and Google-owned networks for a good reason. In case you haven’t noticed,... Read more.
Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Shorter Isn’t Always Better: Strategic Approaches to Mobile Copy

Over a decade ago we were preaching “content is king” – long before the field of content marketing was an actual thing. Sure good design, great page layout, and mobile friendly design are important. But it’s great content – and... Read more.
Search Engine Local Ranking Factors

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively straight forward. Create great content, get people to link to it, make sure your business... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Internal Linking Tactics

Internal Linking Tactics

When reviewing a site from an SEO perspective, one thing I always include on my checklist is internal linking. We can usually tell how well a site is optimized by looking over the linking strategy. Implementing a linking strategy is... Read more.
Getting Online Reviews

Getting Online Reviews

They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review can set a business back and do damage to the bottom line. Local businesses depend... Read more.
Three Steps for Mobile Success

Three Steps for Mobile Success

As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements then to the need to have a website. Now you hear rumors of the growth... Read more.
Google Mobile Friendly Update

Google Mobile Friendly Update

You already have a mobile friendly site? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those who do not have a mobile friendly site will begin to see a “significant impact” in... Read more.
Content Amplification in a Nutshell

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing in 2015, and understanding what it means is the first step to putting it to work for your business. Let’s start by breaking it down: Content = This word has 7 or... Read more.
Education and Engagement — How to grow your digital footprint online

Education and Engagement — How to grow your digital footprint online

5 reasons why educating yourself and engaging online is important for your success online I recently wrote a post about my daily ritual of reading, sharing, engaging with others online and creating new content for my website. I guess I... Read more.
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